Advertising Manager

Mitsubishi Electric Trane HVAC US LLC is seeking a highly skilled and experienced Manager, Advertising to join our team in Suwanee, GA.

This role is responsible for managing and coordinating national and regional advertising campaigns to generate qualified consumer leads. The successful candidate will create comprehensive digital and traditional marketing strategies, distribute engaging content across various channels, and monitor campaign performance metrics to optimize ROI.

• Develop and execute marketing strategies aligned with business objectives and target audience demographics.
• Design and implement engaging content campaigns across multiple channels, including website, email, and digital platforms.
• Monitor and analyze campaign performance metrics using tools like Google Analytics, social media insights, and email marketing platforms.
• Utilize audience research and data analysis to identify and segment target audiences, ensuring marketing messages resonate with specific customer segments.
• Collaborate with media agencies to plan, execute, and optimize advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Manage and track METUS' advertising budget to ensure optimal ROI.
• Design, execute, and analyze email marketing campaigns to nurture leads, promote products/services, and drive conversions.
• Travel up to 15% for company meetings and training.

• Bachelor's degree in marketing, advertising, or a related field. Master's degree preferred.
• 5-7 years of experience in advertising, marketing, or a related field.
• Proven experience managing multiple campaigns across various channels.
• Strong analytical skills and experience using Google Analytics.
• Experience using Salesforce or other CRM platforms.
• Strong organizational skills and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple campaigns simultaneously.

The base pay range for this position is expected to be between $104,000 and $143,000 per year, with additional compensation and benefits, including a 401(k) plan, medical, dental, and vision insurance, and paid time off.

Mitsubishi Electric Trane HVAC US LLC is an equal employment opportunity employer and welcomes applications from diverse candidates.