Senior Housing Sales Strategist
3 weeks ago
At LCS, we are committed to creating living experiences that enhance the lives of seniors. As a Senior Housing Sales Strategist, you will play a vital role in supporting our communities to achieve overall move-in and occupancy goals. This position involves short-term assignments in our communities to coordinate the implementation of inside sales and referral-based networking strategies. You will develop a team environment with Corporate Senior Housing Marketing and Sales, on-site Director of Sales & Marketing, community and corporate-based operations staff, and the marketing and advertising agency.
Why LCS?
Industry Leader
The Nation's third-largest senior living operator, ranked number one in customer satisfaction among senior living communities. We're dedicated to diversity, equity, and inclusion and have an engaged Diversity and Inclusion Council focused on creating awareness and educating employees on inclusivity. In addition, LCS creates a collaborative culture that provides an exceptional experience for every employee.
Inclusive and Collaborative Culture
We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match, and paid parental leave. LCS is growing, and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.
Ongoing Career Development
On-site education opportunities, education assistance, and continuing education credits allow LCS employees to keep their knowledge of current industry changes relevant. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth, and creating lasting value for those living in, working for, and affiliated with the community.
Job Description
This position will work on location at communities providing sales support, assisting with inquiries and prospect experiences to achieve sales goals. The Senior Housing Sales Strategist will implement sales strategies as identified for each assignment, participate in the facilitation of prospecting activities or strategies, and actively participate, mentor, and lead community teams in network and outreach activities including resident and professional referral programs.
Key Responsibilities
- Works on location at communities providing sales support, assisting with inquiries and prospect experiences to achieve sales goals.
- Implements sales strategies as identified for each assignment, including input in the development of the marketing plan and budget recommendation.
- Participates in the facilitation of prospecting activities or strategies, and actively participates, mentors, and leads community teams in network and outreach activities including resident and professional referral programs.
- Supports prospect and professional referral event strategies to drive attendance, engagement, referrals, and next steps in the decision-making process.
- Works with community staff to assure that each community is utilizing all the capabilities of the CRM system, SalesForce.
- Analyzes marketing and sales data, as well as helps to discover competitive market data when needed.
- In conjunction with the community team, provides set-up and oversight of marketing and sales reporting for each community to ensure consistent reporting mechanisms.
- Assures implementation and adherence, as well as support training of the approved LCS SalesFirst process, department best practices, and support systems for each location.
- Participates in the recruitment and on-board of on-site sales staff associated with each assignment, including intensive oversight to ensure that their performance targets meet or exceed expectations.
- Works to gain sales personally and as part of the team during each assignment.
- Provides input for sales incentive plans, as needed.
- Supports operations through close partnership and consistent communication with the assignment Executive Director and the assigned Director of Operations Management.
Requirements
- A Bachelor's Degree
- Three to five years of experience in Senior Housing with demonstrated sales success and trends in improvement in occupancy and obtaining set goals.
- Position requires training presentation and coaching skills.
- Demonstrated ability to manage multiple assigned sites.
- Demonstrated sales experience and willingness to engage in sales presentations when on-site.
- Knowledge of and special sensitivity to the needs of the aging.
- Strong employee management communication skills.
- Accomplished in training, coaching, and motivating sales staff.
- Ability to work independently with self-discipline and self-motivation.
- Excellent customer service skills in communication, listening, and directing.
Travel Frequency and Salary
This position requires 76-100% travel frequency. The estimated salary range for this position is $80,000 - $95,000. A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES, IS REQUIRED. LCS IS AN EQUAL OPPORTUNITY EMPLOYER.
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