Channel Marketing Strategist
1 week ago
We invite highly motivated and results-driven professionals to apply for the Channel Marketing Manager position. In this role, you will play a pivotal part in driving strategic business growth with a key retail account. Your expertise will be instrumental in leading product and marketing strategies that support the Delta brand and contribute significantly to the account's success.
Key Responsibilities:- Strategic Development: Develop comprehensive plans to enhance revenue and profitability through tailored channel and customer-specific strategies, overseeing in-store merchandising, executing resets, and planning customer events.
- Cross-Functional Collaboration: Build partnerships with colleagues across various departments to formulate and execute strategic plans for expanding our channels, particularly within the kitchen, bath, showering, and bathing categories for the Lowe's business.
- Market Insights Utilization: Leverage customer and market insights to address challenges and inform product pipeline and go-to-market strategies, ensuring customer success and minimizing channel conflicts.
- Analytical Application: Utilize analytics to guide the innovation pipeline, aiming to increase margins and enhance shelf share.
- Budget Management: Efficiently manage marketing and display budgets to maximize impact.
- Team Collaboration: Work closely with retail marketing, sales teams, and internal cross-functional teams to achieve annual growth objectives and key performance metrics.
- Creative Development: Collaborate with internal creative teams, external agencies, and customer creative teams to produce customer-specific marketing assets, collateral, promotions, advertising, digital activations, and merchandising.
- Event Coordination: Organize customer-specific events and meetings to strengthen relationships and drive engagement.
- Project Leadership: Apply specialized expertise to lead significant projects or processes with minimal oversight, tackling complex problems with innovative solutions.
This position offers flexibility, with options for remote or hybrid/in-person work at our headquarters in Carmel, Indiana, or our satellite office in Mooresville, NC. The role may require travel of 25% or more, depending on the candidate's location.
Qualifications:- Education: A bachelor's degree in Business, Marketing, or a related field is required.
- Experience: 4+ years of relevant work experience with a proven track record of delivering results.
- Skills: Strong presentation skills and experience in managing customer relationships are essential. Financial proficiency and excellent data analytics skills are also required.
- Preferred Experience: Familiarity with Lowe's is highly preferred.
- Communication: Ability to effectively communicate and network across all functions and levels of the organization.
- Leadership: Demonstrated ability to lead, engage, and drive accountability within a team-based environment.
- Project Management: A clear portfolio or demonstration of project management skills that yield significant business outcomes.
- Organizational Capability: A consistent history of enhancing organizational capability through data visibility, integrity, and training.
- Resilience: A proactive approach to change, with the ability to stretch oneself and others as a change agent.
This role comes with a competitive salary range of $101,100 - $158,950 per year, depending on experience and qualifications. Our company values diversity, equity, and inclusion, and we strive to create a workplace culture that reflects these principles. We are an equal opportunity employer and welcome applications from qualified candidates.