Marketing Strategy Director
7 days ago
Overview
">We are Signal Vine, a pioneering education technology company that harnesses the power of AI to transform how higher education institutions engage with students. Our mission is to empower educators to build stronger relationships and improve student outcomes through cutting-edge technology.
Salary
">The estimated salary for this position ranges from $120,000 to $180,000 per annum, depending on experience and qualifications.
Job Description
">This role involves developing and implementing a comprehensive digital strategy that drives business growth and customer engagement. Key responsibilities include:
">- ">
- Establishing and executing an adaptive digital channel plan that meets diverse business needs">
- Collaborating with cross-functional teams to define and support go-to-market strategies">
- Understanding target buyer needs, defining personas, and refining audiences through targeting and segmentation">
- Monitoring the competitive landscape to identify opportunities for growth and impending risks">
- Managing assigned budgets to optimize marketing spend and achieve revenue goals">
- Designing, executing, and managing demand generation campaigns using integrated tactics and channels">
- Collaborating with third-party agencies for creative and digital marketing workstreams">
- Providing managerial direction and overseeing performance management for direct reports">
Required Skills and Qualifications
">To succeed in this role, you will need:
">- ">
- A bachelor's degree from an accredited institution and 6-8 years of SaaS marketing experience">
- 2 years of management/leadership experience">
- Significant experience with Salesforce and Pardot, SEO, and vendor management">
- Expert-level collaboration skills, applied successfully within teams and other areas">
- Ability to self-direct and self-motivate efforts to meet deadlines and maintain high-quality content">
- Exceptional organizational, multi-tasking, and time management skills">
- Strong writing/presentation building, verbal, written, digital, and graphic communication skills">
- Strong facilitation and project management skills">
- Demonstrated fiscal responsibility and accountability in managing budgets">
- Advanced problem-solving, critical thinking, and analytical skills">
- Excellent communication presentation, and interpersonal skills">
- Excellent time management and organizational skills">
Benefits
">We offer a competitive package that includes:
">- ">
- Medical (employer-paid), dental, and vision insurance plans">
- 401(k) plan with company match">
- Generous paid time-off and holiday schedule with additional floating holidays">
- Casual office attire and pet-friendly office">
Others
">We are located in Alexandria, VA, just down the road from Amazon HQ2, and recognized as one of DC's most enviable offices by DC Inno. Our high-growth business provides employees with a great opportunity to grow in their careers.
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