Marketing Strategy Director

7 days ago


Alexandria, Virginia, United States Signal Vine Full time

Overview

">

We are Signal Vine, a pioneering education technology company that harnesses the power of AI to transform how higher education institutions engage with students. Our mission is to empower educators to build stronger relationships and improve student outcomes through cutting-edge technology.

Salary

">

The estimated salary for this position ranges from $120,000 to $180,000 per annum, depending on experience and qualifications.

Job Description

">

This role involves developing and implementing a comprehensive digital strategy that drives business growth and customer engagement. Key responsibilities include:

">
  • ">
  • Establishing and executing an adaptive digital channel plan that meets diverse business needs">
  • Collaborating with cross-functional teams to define and support go-to-market strategies">
  • Understanding target buyer needs, defining personas, and refining audiences through targeting and segmentation">
  • Monitoring the competitive landscape to identify opportunities for growth and impending risks">
  • Managing assigned budgets to optimize marketing spend and achieve revenue goals">
  • Designing, executing, and managing demand generation campaigns using integrated tactics and channels">
  • Collaborating with third-party agencies for creative and digital marketing workstreams">
  • Providing managerial direction and overseeing performance management for direct reports">
">

Required Skills and Qualifications

">

To succeed in this role, you will need:

">
  • ">
  • A bachelor's degree from an accredited institution and 6-8 years of SaaS marketing experience">
  • 2 years of management/leadership experience">
  • Significant experience with Salesforce and Pardot, SEO, and vendor management">
  • Expert-level collaboration skills, applied successfully within teams and other areas">
  • Ability to self-direct and self-motivate efforts to meet deadlines and maintain high-quality content">
  • Exceptional organizational, multi-tasking, and time management skills">
  • Strong writing/presentation building, verbal, written, digital, and graphic communication skills">
  • Strong facilitation and project management skills">
  • Demonstrated fiscal responsibility and accountability in managing budgets">
  • Advanced problem-solving, critical thinking, and analytical skills">
  • Excellent communication presentation, and interpersonal skills">
  • Excellent time management and organizational skills">
">

Benefits

">

We offer a competitive package that includes:

">
  • ">
  • Medical (employer-paid), dental, and vision insurance plans">
  • 401(k) plan with company match">
  • Generous paid time-off and holiday schedule with additional floating holidays">
  • Casual office attire and pet-friendly office">
">

Others

">

We are located in Alexandria, VA, just down the road from Amazon HQ2, and recognized as one of DC's most enviable offices by DC Inno. Our high-growth business provides employees with a great opportunity to grow in their careers.



  • Alexandria, Virginia, United States Heineken Full time

    Unlock Your PotentialAt Lagunitas Brewing Company, we're committed to driving performance through our distributor network. As a key member of our team, you'll be responsible for developing and executing business strategies that drive growth and profitability.Compensation PackageOur competitive salary package includes an estimated $95,000 - $105,000 annual...


  • Alexandria, Virginia, United States ZERO Prostate Cancer Full time

    About ZERO Prostate CancerAt ZERO Prostate Cancer, we are dedicated to creating a world where no man will die of prostate cancer. Our mission is to lead the fight against prostate cancer and support those affected by it.Job SummaryWe are seeking a highly experienced Chief Marketing Director to join our team in this critical role. The successful candidate...


  • Alexandria, Virginia, United States American Society of Clinical Oncology Full time

    About the RoleWe are seeking a highly skilled Content Strategy Director to lead the development of patient-facing and scientific content in oncology media. This is an exciting opportunity to join our team at the American Society of Clinical Oncology (ASCO) and contribute to making a world of difference in cancer care.


  • Alexandria, Virginia, United States American Counseling Association Full time

    Sales Director Opportunity at the American Counseling AssociationWe are seeking a highly skilled Sales Director to lead our sponsorship and revenue growth efforts. As a key member of our team, you will be responsible for developing and executing sales strategies that drive revenue growth and expand our reach.About the RoleDevelop and execute sales strategies...


  • Alexandria, Virginia, United States Beacon Hill Full time

    Beacon Hill is seeking a seasoned professional to fill the role of B2C Content Communications Director. This temporary position, located in Alexandria, VA, offers an exciting opportunity for an experienced marketing expert to lead the development and execution of content strategies.About the Job:Content Strategy: Assess existing marketing assets, repurpose,...


  • Alexandria, Virginia, United States EMCOR Group Full time

    About Us: EMCOR Government Services is a leading provider of facilities management and construction services to government agencies. We offer a unique combination of expertise, resources, and commitment to delivering high-quality solutions that meet the needs of our clients.Job Title: Senior Director of Business DevelopmentJob Summary:We are seeking a highly...


  • Alexandria, Virginia, United States Human Resources Research Organization Full time

    We are seeking a seasoned professional to lead our public sector business development efforts. As a Director of Public Sector Business Expansion, you will be responsible for growing our presence in the federal, state, and local government markets. Your expertise in contracting, marketing, and relationship-building will be essential in identifying and...


  • Alexandria, Virginia, United States RedPeg Marketing Full time

    Job OverviewWe are seeking a dynamic and experienced Account Manager to join our team at RedPeg Marketing. This role will involve managing day-to-day execution of client portfolios, consisting of large-scale experiential marketing campaigns.About the RoleThe successful candidate will have 3+ years of relevant marketing experience, excellent written and...


  • Alexandria, Virginia, United States Lansinoh Laboratories Full time

    About the RoleWe are seeking a highly skilled Visual Brand Director to join our team at Lansinoh Laboratories. This is a hybrid role that requires 2-3 days of office commuting per week.As a Visual Brand Director, you will play a pivotal role in shaping our visual identity and overseeing the creative process from concept to execution. You will lead the style...


  • Alexandria, Virginia, United States AtkinsRéalis Full time

    About UsAtkinsRéalis is a world-renowned design, engineering, and project management consultancy. With over 50 years of experience, we have provided infrastructure planning, engineering, construction, environmental consulting, urban planning, architecture, and program management services to clients across the United States.Job DescriptionWe are seeking an...


  • Alexandria, Virginia, United States Recruit Secure Full time

    Recruit Secure is collaborating with a highly rated Assisted Living Facility (ALF) in the Fort Hunt, Virginia area to fill a key Sales Director position.We are seeking an experienced professional to develop and execute plans for identifying new business opportunities and positioning the ALF as a premier facility. The primary focus of this role is building...


  • Alexandria, Virginia, United States AMS Group, Inc Full time

    Aerospace Sales Director Job DescriptionAt AMS Group, Inc., we are a leading distributor, manufacturer and supplier of engineered aerospace and defense systems, components, and subsystems. We provide innovative technologies and logistics support to defense and security markets.Estimated salary: $120,000 - $180,000 per year in Alexandria, VA.Job OverviewWe...


  • Alexandria, Virginia, United States Emcor Inc Full time

    About Us: EMCOR Government Services (EGS) is a leading provider of facilities management solutions for federal, state, local, and other government organizations. With a strong commitment to reliable, responsive service, we empower our clients to achieve consistently high-performance facilities, on-time projects, and long-term value.**Job Summary:**We are...


  • Alexandria, Virginia, United States Bonaventure Shared Services, LLC Full time

    As a Multifamily Sales Channel Development Director at Bonaventure Shared Services, LLC, you will be responsible for driving growth through strategic partnerships with third-party organizations and representatives.Job OverviewThe Internet Subway is a modern Internet Service Provider (ISP) laser focused on providing frictionless internet experiences to...


  • Alexandria, Virginia, United States Human Resources Research Organization Full time

    Job SummaryWe are seeking a highly skilled and experienced Business Development Director to lead our public sector business growth efforts. The ideal candidate will have a strong track record of building and maintaining relationships with government agencies and a deep understanding of the public sector market.Key ResponsibilitiesDevelop and execute a...


  • Alexandria, Virginia, United States United States Senate Federal Credit Union Full time

    About the RoleWe are seeking a highly skilled Branch Operations Director to join our team at United States Senate Federal Credit Union.Job SummaryThis is an exciting opportunity to lead the daily activities involved in the operation of our retail branch, ensuring seamless member experiences and adherence to all federal and state regulations. As an ambassador...


  • Alexandria, Virginia, United States National Society of Black Engineers Full time

    Job OverviewThe National Society of Black Engineers is seeking an Executive Director of Community Engagement to lead our membership and volunteer initiatives.Key Responsibilities:Team Management (35%):Lead, coach, and support the Membership team through performance reviews, development plans, mentoring, and training.Ensure effective communication and...

  • Store Director

    7 days ago


    Alexandria, Virginia, United States The Spice & Tea Exchange Full time

    About the RoleWe are seeking a dynamic Store Director to join our team at The Spice & Tea Exchange. As a Store Director, you will be responsible for leading our sales team and driving customer service excellence.Key Responsibilities:Maintain store conditions to attract and retain customers, create a positive environment for staff, and enable efficient...


  • Alexandria, Virginia, United States Elance at Old Town by Cogir Full time

    Career OpportunityJob DescriptionAs a Sales and Marketing Lead for Elance at Old Town by Cogir, you will be responsible for maintaining and exceeding established occupancy goals through strategic planning, identifying referral sources, and establishing relationships to generate qualified leads.You will provide community tours, ensure customer satisfaction by...


  • Alexandria, Virginia, United States American Academy of Otolaryngology Full time

    At the American Academy of Otolaryngology, we are seeking a highly skilled Senior Manager to join our team in Congressional and Political Advocacy. This is a unique opportunity for a motivated individual with expertise in federal legislative, political affairs, and grassroots experience.The ideal candidate will have at least 5 years of experience in...