Digital Marketing Automation Manager

1 week ago


Hopkins, Minnesota, United States Optum Full time

About Optum

Optum, a global organization, delivers care and technology to help millions of people live healthier lives. Our mission is to make the health system work better for everyone.

Job Summary

We are seeking a Digital Marketing Automation Manager to join our team. This role will support our enterprise approach to modernize how we connect with customers and consumers. As part of an enterprise-wide program, you will transform the way marketing technology is used across the organization.

About the Role

You will be responsible for supporting the delivery of campaigns via Adobe tools, including requirement documentation, content build, journey canvas build, email coding, and testing. You will also spearhead journey builds in Adobe tools, providing proven expertise in your workload and acting as a subject matter expert for other resources.

Your Responsibilities

  • Supports delivery of campaigns via Adobe tools
  • Spearheads journey builds in Adobe tools
  • Provides proven expertise in own workload and acts as subject matter expert for other resources
  • Creates training materials related to work product
  • Works in a self-directed manner across cross-functional teams
  • Documents, iterates, and manages capability-related artifacts
  • Ensures alignment with business stakeholders and works with cross-functional teams to execute
  • Develops and executes comprehensive test plans

About You

To succeed in this role, you will need 5+ years of Adobe Marketing Automation Tools (Adobe Experience Cloud) experience, 3+ years of Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) experience, and 3+ years of consumer marketing, marketing automation, and digital marketing experience.

Total Compensation

The salary range for this role is $88,000 to $173,200 annually. You will also receive a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401k contribution.



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