Experience Director

3 days ago

miami, United States a21 Full time

About a21: We are the driving force behind unforgettable experiences. Our team of creatives, planners, and builders combines expertise with passion to craft brand worlds that captivate audiences worldwide.

With a strong presence in Miami, New York, London, and satellite offices across the US, our agency has been at the forefront of prestigious culinary, music, art, and lifestyle projects since 2006. Our impressive portfolio boasts an array of renowned events such as the South Beach Wine & Food Festival, NYC Wine and Food Festival, Pebble Beach Food & Wine, Atlanta Food and Wine Festival, and touring properties like Heritage Fire, Whiskies of the World, and AMP Art Fairs.

About the Role:

The Experience Director will collaborate closely with the VP, Marketing to lead the visual strategy, planning, and execution on marketing collateral for client-owned and agency-produced events. This position is responsible for developing and executing a cohesive vision across social and print campaigns, ensuring brand consistency and elevating audience engagement. The Experience Director will manage and mentor a small team of designers while collaborating with cross-functional departments to align brand objectives and creative solutions.

Main Responsibilities:

  • Develop and execute a comprehensive visual strategy to deliver innovative creative ideas while maintaining a cohesive brand voice/identity.
  • Lead the development and delivery of strategic visions based on business and brand objectives by conceptualizing, strategizing, and executing captivating social and print campaigns that enhance brand awareness.
  • Evaluate consistency in branding, messaging, and visual identity across all marketing materials to accurately represent the event experience.
  • Create, manage, and refresh marketing material such as signage, print, digital, web UX/UI, and decks.
  • Oversee content strategy on Hero, Hub, Evergreen.
  • Mentor and manage a team of creatives including graphic designers, copywriters, and experiential specialists, providing design support, guidance, and inspiration.
  • Collaborate with cross-functional departments (Partnerships, Operations, Fulfillment, Art) to ensure consistency across all channels and offer innovative ideas for creative briefs and strategies.
  • Facilitate effective team meetings and brainstorms to both organize a high quantity of work and inspire and motivate team members.
  • Leverage consumer insights and market research to inform creative strategies and work closely with clients and internal stakeholders to understand marketing objectives and develop strategic plans.
  • Manage multiple parallel deadlines with exceptional attention to detail.
  • Attend on-site events or shoots as needed.

Necessary Skills and Qualifications:

  • Bachelor's degree in Marketing, Art, Communications, or a related field.
  • 5+ years of experience in a creative/design-related role (ideally an agency), with at least 2 years in a leadership or management position.
  • Exceptional design, writing, editing, and communication skills.
  • Experience in hospitality, entertainment, or food service industry.
  • Ability to travel throughout the year (up to 25%) including some nights and weekends.

Benefits:

We offer a comprehensive benefits package, including:

  • Outstanding Health + Dental benefits
  • Competitive PTO plan
  • Hybrid office model
  • 401k and more

Estimated Salary: $120,000 - $150,000 per annum, depending on location and experience.

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