Marketing Director
4 weeks ago
The Director of Marketing – Media will oversee the development and execution of media strategies to drive business results nationally and locally by store. This role will address 1st Party data and develop Acquisition, Retention and Win-back targeting segments.
Key Responsibilities:
- Manage media planning, buying, strategy, and agency partnerships
- Develop and implement media KPIs and ongoing optimization across all media channels and audience segments
- Collaborate with internal analytics teams to measure performance data and build consistent monitoring tools
- Manage sports and event marketing partnerships nationally, regionally, and locally
- Work closely with the media agency to develop goals, strategies, and media KPIs
Requirements:
- Bachelor's degree with relevant experience
- 6-8+ years of media planning/strategy experience from the client side and/or agency side
- Budget management
- Proven record in delivering incremental business growth based on media mix
- Understanding of media attribution models and evolving media landscape
Working Conditions:
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
What We Offer:
- Flexible work from home options available
- Competitive salary and benefits package
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