Digital Media Specialist
7 days ago
Explore a career at Publicis Groupe, where innovation and creativity thrive.
We are seeking a highly skilled Senior Associate to join our team of experts in digital media planning and implementation. As a Senior Associate, you will support the Manager and Associate Director levels on behalf of our clients, managing day-to-day planning and buying across a variety of digital programs.
Job OverviewThe ideal candidate will have 1+ years of online/digital media planning and implementation expertise, with a strong understanding of acquisition and branding strategies. You will be responsible for developing digital media plan recommendations based on integrated communication planning processes, negotiating and buying approved digital media plans, and reporting on and optimizing digital programs on an ongoing basis.
Key Responsibilities- Manage day-to-day planning and buying across various digital programs, including broadband video, brand-specific online plans, TV-centric digital/online extension sponsorships, and advanced TV trial initiatives.
- Develop digital media plan recommendations based on integrated communication planning processes.
- Negotiate and buy approved digital media plan programs.
- Report on and optimize digital programs on an ongoing basis.
- 1+ years of online/digital media planning and implementation experience.
- Acquisition and branding background and familiarity/proficiency with systems/tools such as Mediaocean, MBox, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, and third-party ad measurement and traffic tools.
- Strong oral/written communication and negotiation skills.
We offer a competitive salary of $65,000 - $80,000 per year, depending on experience. Additionally, we provide a comprehensive benefits package, including medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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