Growth Marketing Strategist
4 weeks ago
We're a revenue-funded startup dedicated to improving patient outcomes by making medical decision-making more accessible. Our simulation app turns the diagnostic process into a realistic learning game, used by medical professionals worldwide.
The RoleWe're seeking a product-minded growth marketing leader to drive our individual customer base growth. You'll lead all aspects of marketing, focusing on advertising, social media, and viral campaigns. You'll take ownership of our $15k/mo advertising budget and drive our successful social media campaigns.
Key Responsibilities- Drive B2C revenue growth through advertising, social, and viral campaigns
- Get close to our customers through analytics, data, and user feedback
- Drive institutional interest and free trial sign-ups
- Take ownership of our messaging and website
- Identify and develop new advertising channels
- Generate advertising creatives
- Lead our part-time website contractor and social media staff
- Help lead occasional trade show events
- Minimum 4 years relevant work experience
- Experience in digital advertising and managing ad spend
- Mastery of English writing and ability to craft concise copy
- Thoroughness and attention to detail
- Hard working and able to deliver 40-hour work weeks
- Experience advertising on at least one of: Meta, TikTok, Reddit, X
- Artistic creativity and ability to create graphic assets
- Able to work 50% in downtown Boston
- Undergraduate degree in Marketing, Communications, or related
- Authorization to work in the United States
- Experience marketing a mobile app
- Experience with Amplitude for product/marketing analytics
- Experience with HubSpot for CRM and marketing automation
- Experience with ad attribution and mobile measurement partners
- Experience with A/B testing
- Experience with funnel analysis and optimization
- Base salary between $100-150k/yr depending on experience
- Significant equity at hire, plus performance-based stock bonuses
- Health and dental insurance
- Hybrid work schedule
- Ability to work remotely during personal travel
- Monthly gym membership
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