Marketing Manager, Retention and Engagement Lead
4 weeks ago
MJK Connections LLC is thrilled to be working with Sandia Laboratory Federal Credit Union on this exciting new role.
We are seeking a versatile Marketing Manager, Retention and Engagement to help manage, enhance, and develop the company's customer retention strategies. The ideal candidate will be self-motivated, highly analytical, results-oriented, have a strong bias for action, and be intellectually curious.
Key Responsibilities:- Create, optimize, and evolve retention strategies leveraging email, SMS, and other channels.
- Partner with Client Success and Business Development teams to understand how marketing can help with customer retention.
- Develop an overall ABM strategy & communications plan to leverage the most effective marketing channels to drive success against critical KPIs through an in-depth and on-going analysis of consumer insights and patient journey mapping.
- Coordinate the design and execution of email communications and landing pages in cooperation and alignment with the marketing, product, and design teams, as well as team members from each individual business unit as applicable.
- Create strategies to strengthen our relationship with our members throughout their lifecycle with the end goal of maximizing customer retention.
- Define, pilot, and rapidly iterate initiatives, with an understanding and strategic view of all internal/external variables to retain and delight our customers.
- Drive learning and optimization of funnel through experimentation, creative iteration, and A/B testing.
- Collaborate with internal teams (product, client success, business development).
- Pull data, analyze, and communicate results. Pivot or shift approaches when necessary, in response to what you learn.
- Bachelor's degree required.
- Proven track record of working at the strategic and tactical level to develop and execute innovative Customer Relationship Marketing initiatives including personalized / segmented communications, campaigns, and promotions.
- Solid understanding of CRM and experience with CRM strategy.
- Superior analytical and quantitative skills.
- Experience working with and implementing product, tech, and data teams for database marketing, data / tech requirements gathering, and driving integration with CRM technologies.
- Experience using data and metrics to test theories, confirm assumptions, and measure success.
- Experience managing and driving multiple sophisticated projects and competing priorities simultaneously.
- Proven ability to identify, analyze, and solve ambiguous problems with an extreme attention to detail.
- Thrives in a high-energy, fast-paced environment where tactical initiatives are driven.
- Bonus points for strategic development and management of demand generation, lead management, channel development, and product/market segmentation strategies.
401K, Pension, Generous PTO, Bonus
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