Marketing and Events Coordinator
5 days ago
Are you a marketing professional looking for a challenging role in the hospitality industry? We are seeking an experienced Marketing and Events Coordinator to join our team at The Rustic.
About UsThe Rustic is a leading provider of unique dining experiences, with a focus on live music, strategic marketing, and events. Our company motto is simple: CREATE REMARKABLE MEMORIES. At each of our concepts, we pioneer the freshest ideas in the dining industry.
Job SummaryWe are looking for a highly motivated and organized individual to manage all aspects of restaurant marketing, including brand positioning, advertising, promotions, concert marketing, event activations, local store marketing, market research, public relations, email marketing, data analysis, and budget management.
Key Responsibilities- Drive the planning, execution, and tracking of corporate & brand marketing programs, and manage brand marketing calendars to support events, store openings, and brand promotions.
- Develop and execute traffic-driving strategies for generating walk-in business across multiple stores/markets.
- Develop and execute promotional plans to drive ticket sales for live music concert events.
- Manage marketing campaigns, including writing copy, project managing creative assets, proofreading, scheduling, testing, and reporting.
- Brief the Creative team to create content that will best convey branding, key messaging, and appeal to specific audiences.
- Support various markets by exploring local store marketing opportunities to drive traffic and brand awareness.
- Work with Marketing Director to establish paid media strategies and test plans.
- Lead marketing agency partners to execute strategic campaigns and provide learnings.
- Maintain brand website to ensure content is fresh, engaging, and adheres to SEO best practices.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Manage brand marketing budgets to maximize efforts to reach brand goals.
- Bachelor's Degree in Marketing.
- 5-7 years working in the field, or equivalent experience.
- Strong brand management experience.
- Strong digital media experience, specifically Meta & Google.
- Excellent grasp of social media, website metrics, SEO, and best practices.
- Experience with email marketing platforms. CRM experience is a strong plus.
- Experience in restaurant or entertainment marketing preferred.
- Data-driven thinking and an affinity for numbers.
- Outstanding communication skills.
- Deep understanding of marketing fundamentals and up-to-date with latest trends.
- Advanced knowledge of Microsoft Office.
- Tech-savvy.
Estimated salary range is $80,000 - $110,000 per year, depending on experience.
Benefits- Medical, Dental, Vision Benefits.
- 401(k) With Employer Match.
- Short-term & Long-term Disability.
- Weekly Pay.
- Paid Time Off.
- Many more Team Member Perks.
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