Senior Director of Global Marketing

5 days ago


Warrendale, Pennsylvania, United States Performance Review Institute Full time
{"title": "Senior Director of Global Marketing", "content": "Job Summary

We are seeking a highly experienced Senior Director of Global Marketing to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record of developing and executing successful integrated marketing plans, with a strong focus on digital and social media marketing.

Key Responsibilities
  • Develop and implement global marketing strategies that align with our organizational objectives and maximize brand visibility
  • Lead the planning and execution of comprehensive marketing campaigns across diverse platforms
  • Grow our brand awareness and presence on a global stage, with a particular emphasis on Europe and Asia
  • Craft and execute branding strategies that authentically reflect our mission, vision, and values
  • Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership
  • Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals
  • Manage relationships with external marketing agencies, ensuring their strategies and efforts align with our goals and standards
  • Achieve financial objectives by preparing an annual budget, schedule expenditures, and analyzing variances
Requirements
  • 15+ years of professional experience in developing and executing successful integrated marketing plans
  • 10+ years of developing and executing digital/social/mobile marketing plans, managing marketing projects, and managing staff
  • Proven experience as a Senior Marketing Director or similar role, preferably in a relevant industry
  • Strong understanding of market research and data analysis methods
  • Excellent communication and interpersonal skills
  • In-depth knowledge of various marketing platforms and best practices
  • Ability to lead and inspire a team
  • Strong project management and organizational skills
  • Strong problem-solving skills with a "can-do" attitude
  • Ability to travel 30% of the time

We are an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. We are committed to diversity and inclusion in the workplace.

", "lang_code": "en-US"}

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