Content Creator and Marketing Strategist

4 days ago


Richardson, Texas, United States Richardson Bike Mart Full time
Job Description

Richardson Bike Mart, a leading cycling products retailer, seeks a skilled Content Creator and Marketing Strategist to elevate its brand through impactful content creation.

Key Responsibilities:
  • Content Strategy Planning
    • Develop a comprehensive content calendar to support business goals and promotional efforts across email, video, SMS, and social media.
    • Collaborate with store managers and product teams to identify key products, events, and seasonal campaigns that resonate with our audience.
  • Video Production Editing
    • Plan, shoot, and edit iPhone video content to highlight products, bike tutorials, safety tips, and customer stories.
    • Create short-form, engaging videos for social channels, as well as long-form content for YouTube or website use.
  • Email Marketing
    • Develop and manage regular email campaigns, ensuring each communication is visually compelling, informative, and aligned with the Bike Mart brand.
    • Segment audiences based on customer interests and purchasing behavior to optimize engagement and drive conversions.
  • SMS Campaigns
    • Plan and execute SMS campaigns to reach customers with timely offers, event reminders, and product launches.
    • Monitor SMS engagement metrics, such as open rates and click-throughs, and adjust tactics as needed.
  • Social Media Management
    • Plan and execute social media content, emphasizing products, store events, and brand storytelling.
  • Performance Tracking Reporting
    • Use analytics tools to track and report on campaign performance, applying insights to refine content and strategy.
    • Regularly measure video viewership, email open rates, and SMS engagement to ensure content effectiveness.

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