Senior Account Executive, Consumer Brands Practice

6 days ago

New York County New York, United States MSL Full time
{"Responsibilities": "Key Responsibilities
  • Support the team in executing influencer, social, media and PR plans and day-to-day client activities for a well-known, cause-led CPG brand, including leading client calls, developing call reports, and project timelines.
  • Support and drive influencer strategy and manage execution of influencer, celebrity and talent programs including the creation of plans, talent identification, development of briefs, social captions and visual direction; earned media experience a plus.
  • Support negotiations and contracts for influencers/celebrity talent; manage influencer/celebrity talent communications and briefings with senior oversight.
  • Stay on top of what is happening in culture and on social and contribute to creative ideation and program development.
  • Have strong understanding of social measurement and analytics.
  • Develop in person and virtual event and live shopping execution logistics including vendor coordination, run of show document creation, real-time results management and budget management.
  • Write strong media and consumer materials including persuasive press releases, key messages, fact sheets, spokesperson bios, etc. and have a general understanding of the media landscape.
  • Support financial process for client programs including managing budget trackers, billing and invoicing/vendor payments for programs.
  • Conduct research for plan creation, including independent desktop research as well as collaboration with in-house research/culture team on larger research initiatives.
  • Provide oversight, guidance and mentorship to junior team members, contributing to a positive and collaborative team environment.
  • Conduct media monitoring and provide proactive updates and opportunities for clients.
", "Job Description": "About the Role

MSL is seeking a Senior Account Executive to join our Consumer Brands practice. As an integral member of the team, this role will be responsible for the development and execution of PR plans and leading day-to-day account activities for an iconic brand.

If you thrive in a fast-paced environment and are excited to drive creative thinking for campaigns and influence, we want you on the team. You should have a passion for all things influence and social and be able to work in an integrated model with our agency partners.

Details are important, and you should be able to develop and oversee budgets and have on-point project management skills. You\'ll be comfortable delegating work and direction to junior team members, working with your senior leaders to drive work forward and presenting to clients.

If you have a pulse on what is happening in culture and a desire to influence conversations that lead to behavior change, this is the place for you. We offer a collaborative and creative environment that celebrates innovation and pushing yourself and our clients out of their comfort zones.

", "Requirements": "Requirements
  • Support the team in executing influencer, social, media and PR plans and day-to-day client activities for a well-known, cause-led CPG brand.
  • Support and drive influencer strategy and manage execution of influencer, celebrity and talent programs.
  • Support negotiations and contracts for influencers/celebrity talent.
  • Stay on top of what is happening in culture and on social and contribute to creative ideation and program development.
  • Have strong understanding of social measurement and analytics.
  • Develop in person and virtual event and live shopping execution logistics.
  • Write strong media and consumer materials.
  • Support financial process for client programs.
  • Conduct research for plan creation.
  • Provide oversight, guidance and mentorship to junior team members.
  • Conduct media monitoring and provide proactive updates and opportunities for clients.
", "About MSL": "About MSL

MSL is a leading global public relations agency that helps clients navigate the complexities of the modern media landscape.

We offer a collaborative and creative environment that celebrates innovation and pushing ourselves and our clients out of their comfort zones.

", "Language": "en-US"}

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