Strategic Marketing Director for Business Initiatives

3 days ago


Baltimore, Maryland, United States Johns Hopkins University Full time
Job Overview

The Manager for Center and Initiative Communications will serve as a key member of the Marketing and Communications team at Johns Hopkins Carey Business School, focusing on strategic marketing support for our academic and research centers in Baltimore and Washington D.C.

About the Role

This is a full-time position that requires collaboration with faculty members, researchers, and staff to advance the work of our centers and initiatives. The ideal candidate will have excellent communication and interpersonal skills, with the ability to build strong relationships with diverse stakeholders.

We are seeking an experienced marketing professional who can integrate the mission and interests of each center into our overall brand awareness efforts, while developing annual marketing plans aimed at establishing and consistently delivering on mutually understood priorities.

Main Responsibilities
  • Lead the execution of center marketing plans, working collaboratively with the MarComm team and external vendors as needed.
  • Anticipate center marketing and communications needs based on interests and advise center directors and staff proactively on best practices and most effective options for promotion and deliverables.
  • Manage centers' support budget allocated from MarComm's overall budget and dedicated to the execution of marketing plans for centers and initiatives.
  • Research and identify ideal opportunities for establishing presence in the area of a center's interest.
Requirements
  • Bachelor's Degree in related field (e.g., Marketing, Communications, Public Relations).
  • Four years of experience in advanced public relations or communications, preferably in a higher education setting.
  • Demonstrated expertise in marketing and communications, including event coordination, social media management, and digital analytics.
  • Strong understanding of CRM software, CMS platforms, Adobe Creative Suite, Microsoft Office, Google Analytics, and other relevant tools.
What We Offer

Johns Hopkins University offers a competitive salary range of $62,900 - $110,100 Annually ($84,000 targeted; commensurate with experience) and a comprehensive benefits package, including medical, dental, vision, and retirement savings plan. This role is hybrid, with a schedule of Monday - Friday 8:30 AM to 5:00 PM and exempt status.

How to Apply

If you are a motivated and results-driven marketing professional looking to join a dynamic team, please submit your application through our online portal. A cover letter and resume are required for consideration.



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