Strategic Marketing Lead for College of Nursing and Health Sciences

3 days ago


Albany, New York, United States InsideHigherEd Full time

About the Role: We are seeking a seasoned marketing professional to lead strategic initiatives for the College of Nursing and Health Sciences at Excelsior University. This role requires a data-driven approach to drive impactful campaigns, strengthen student engagement, and enhance the university's enrollment and brand positioning.

Key Responsibilities:

  • Develop and execute multi-channel marketing strategies to align with university goals and objectives
  • Collaborate with cross-functional teams to identify trends, analyze performance data, and adjust strategies to reflect market shifts
  • Oversee A/B testing, optimization techniques, and campaign analysis to ensure maximum ROI
  • Work closely with the Director of Marketing to inform strategic decisions and provide actionable insights
  • Manage program campaign budgets, track expenses, and ensure alignment with institutional goals
  • Lead efforts to develop process documentation, streamline workflows, and provide strategic direction to junior staff and external partners

Requirements: To excel in this role, you should possess a Bachelor's degree in marketing, communications, or a related field, along with a minimum of five years of experience in marketing project management within higher education or a similar environment. Proven expertise in CRM and automation platforms (e.g., Salesforce or Marketo) is also essential.

Preferred Qualifications: Proficiency in data analysis tools and digital marketing strategies is highly desirable. You should be able to communicate complex information effectively and work collaboratively with cross-functional teams to achieve shared goals.

What We Offer: Excelsior University offers a competitive salary range of $65,000 - $73,000, commensurate with experience. In addition, we provide a generous benefits package, including paid time off, retirement plans, and excellent health insurance options.



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