Customer Engagement Strategist

5 days ago


New York, New York, United States Nayya Full time

At Nayya, we're revolutionizing the way employees choose benefits. Our mission is to empower individuals with transparent and user-friendly decision support.

We're seeking a skilled Lifecycle Marketing Manager to drive user engagement and scaling our marketing strategy. You'll work closely with our Product team to develop innovative campaigns and optimize user interactions.

Your key responsibilities will include:

  • Managing our Braze instance and crafting engaging user communications.
  • Designing complex user journeys in Braze to enhance user experience.
  • Developing responsive email templates using HTML/CSS.
  • Identifying opportunities to leverage underutilized Braze features.
  • Collaborating with cross-functional teams to integrate Braze with internal data systems.
  • Monitoring campaign performance and troubleshooting issues.

To succeed in this role, you'll need:

  • 5+ years of marketing operations or lifecycle marketing experience.
  • Hands-on experience designing campaigns in Braze or similar ESPs.
  • Proficiency in Liquid logic, JSON, HTML, and CSS for building dynamic campaigns.
  • Demonstrated ability to design multi-product and multi-pronged journeys.

We offer a competitive salary range of $120,000 - $150,000 per year, based on location and experience. You'll also enjoy benefits like employer-paid healthcare and stock options. Join our values-based culture that emphasizes empowerment and autonomy.



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