Beauty Marketing Manager

4 weeks ago

New York, New York, United States SWIM USA INC Full time
Job Title: Beauty Marketing Manager

We are seeking a highly organized and creative Marketing Manager to support our marketing efforts across digital channels, content creation, and social media.

Key Responsibilities:
  • Develop and execute digital marketing campaigns across paid search, social, email, and display channels, with a focus on performance optimization.
  • Collaborate with the VP of Brand to implement campaigns that drive performance while managing day-to-day content production and social media strategy.
  • Manage the day-to-day operations of our social media channels, ensuring engaging and consistent content is delivered.
  • Assist in the creation and curation of content, collaborating with internal teams and external vendors to produce high-quality assets.
  • Track, analyze, and report on performance metrics across digital, social, and content channels, making recommendations for optimization.
  • Implement A/B testing strategies to improve campaign effectiveness and content performance.
  • Collaborate with creative and product teams to ensure cohesive messaging across channels.
  • Manage relationships with social media influencers and partners to enhance brand reach.
  • Stay updated on the latest digital, social, and content trends to bring innovative ideas to the team.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 3-5 years of experience in digital marketing, content management, and social media strategy.
  • Strong understanding of digital marketing channels (Google Ads, Meta, SEO, email, etc.) and experience managing paid campaigns.
  • Proficiency in social media platforms with a track record of growing organic social presence.
  • Experience in content creation, including copywriting, graphic design, and video production.
  • Excellent analytical skills and experience with marketing tools (Google Analytics, CRM, etc.).
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strong attention to detail and organizational skills.
  • Passion for beauty, skincare, and wellness.
Travel and Working Conditions:

Occasional travel required domestically to accounts/internationally for trend research or to other SWIM USA offices.

Office - flexible hybrid schedule - required to be in the office 3 days per week.

Must be able to stand, sit, walk and climb stairs up to 8 hours per day.

SWIM USA is an EOE.

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