Programmatic Advertising Leader
4 weeks ago
Programmatic Advertising Leader
Havas Media Group North America is seeking a seasoned professional to lead the development and implementation of programmatic advertising campaigns across various channels. As a key leader in our organization, the ideal candidate will have deep knowledge of programmatic media, a strategic mindset, and the ability to manage high-level client relationships.
Responsibilities:
- Programmatic Leadership: Oversee all programmatic activity managed out of the media pod, working intimately with account teams to ensure accurate and relevant planning recommendations are provided to assist in decisions over channel mix and budget allocation.
- Team Leadership: Build, mentor, and manage a high-performing programmatic team, ensuring continuous development of skills and knowledge in emerging trends and technologies.
- Client Relationship Management: Act as the primary point of contact for programmatic clients, providing thought leadership, strategic direction, and insights to elevate campaign performance and drive business growth.
- Innovation & Growth: Stay on top of industry trends, technologies, and best practices in programmatic advertising to identify opportunities for growth and innovation in service offerings.
- Data-Driven Decision Making: Use advanced analytics to assess campaign performance, generate actionable insights, and optimize campaigns for maximum performance results.
- Collaboration: Work closely with cross-functional teams to integrate programmatic strategies into broader digital marketing initiatives.
Requirements:
- Experience in digital marketing, with a focus on programmatic advertising.
- Proven experience managing teams and building high-performing, collaborative work environments.
- Deep understanding of programmatic platforms, including DSPs, DMPs, SSPs, ad exchanges, and ad verification tools.
- Strong analytical skills with the ability to leverage data for performance optimization and campaign insights.
- Excellent communication and presentation skills, with a proven track record of managing and growing client relationships.
About Havas Media Group North America:
Havas Media Group North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media – the media channels, moments, and brands that really move consumers to action.
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