Commercial Marketing Strategist

7 days ago


Duluth, Georgia, United States Nichiha USA, Inc Full time
About the Role

Nichiha USA, Inc is seeking a highly skilled Commercial Marketing Strategist to drive growth and expansion in our commercial sectors.

Job Responsibilities

The ideal candidate will be responsible for developing targeted marketing strategies for each key vertical within the commercial sector, understanding the unique needs and buying behaviors of each group. They will build and maintain strong relationships with key channel partners, including architects, contractors, installers, owners, and developers.

  • Conduct comprehensive market research to identify trends, opportunities, and competitive threats within the commercial sector.
  • Formulate robust market entry and expansion strategies, leveraging insights to tailor approaches to diverse commercial environments.
  • Design and implement impactful marketing programs that effectively communicate value propositions and engage target audiences across multiple channels.
  • Monitor and evaluate the effectiveness of marketing strategies, using data to drive decisions and adapt tactics for continuous improvement.
Requirements

To be successful in this role, the candidate should have:

  • Extensive marketing experience within the building materials industry, particularly in commercial markets.
  • Strong analytical skills, capable of in-depth market analysis and insight generation.
  • Excellent communication skills with the ability to effectively influence and collaborate with various stakeholders.
  • Demonstrated leadership skills with a track record of proactive project management and cross-functional teamwork.
  • Ability to think strategically while executing tactically within a fast-paced, evolving environment.
  • High proficiency in Google Suite, Microsoft Office, Adobe Creative Suite, and CRM systems; understanding of analytics platforms preferred.
Salary and Benefits

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience. Additionally, we provide a comprehensive benefits package, including health insurance, 401(k) matching, and paid time off.



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