Marketing Associate
4 weeks ago
Location: Burlington, MA (Hybrid)
Department: Business Development
Reports to: Director of Marketing Growth
At BioProcure, Inc., we are seeking a highly skilled Marketing Associate to join our team. As a key member of our marketing team, you will play a critical role in driving our marketing initiatives aimed at enhancing our brand presence in the biotech and life sciences industry.
Key Responsibilities:
- Develop and execute content strategies, including blog posts, whitepapers, and social media content, with a focus on scientific writing.
- Manage and optimize CRM systems (HubSpot preferred) for lead management, segmentation, and campaign tracking.
- Support Account-Based Marketing (ABM) strategies, including targeted outreach and personalized marketing efforts.
- Create and manage email marketing campaigns, including drafting content, A/B testing, and analyzing performance metrics.
- Collaborate with the sales team to align marketing efforts with sales goals and objectives.
- Analyze data from various marketing channels to assess campaign performance and provide actionable insights.
Requirements and Skills:
- Bachelor's degree in a scientific discipline (Biology, Chemistry, Biotech, or similar) or Marketing.
- 2-5 years of experience in a marketing role within the biotech, life sciences, or related industry.
- Strong content creation skills, with a focus on scientific writing.
- Experience with CRM systems; HubSpot experience preferred.
- Familiarity with Account-Based Marketing (ABM) strategies.
- Proficiency in email marketing platforms and strategies.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong organizational skills with attention to detail.
- Ability to work both independently and collaboratively in a team setting.
Benefits:
- Blue Cross Blue Shield Health Insurance - 100% of employee premiums paid
- BCBS Dental insurance - 100% of employee premiums paid
- VSP Vision Coverage
- Flexible Spending Account Healthcare
- Health savings account with employer contribution
- 401K/Roth 401k
- Paid holidays
- Paid vacation/Unlimited PTO
- Flexible hours
- Other benefits, including a complimentary subscription to the Calm app, pet insurance, legal assistance and more
Website - https://prendio.com/
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