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Marketing Director

1 month ago

Federal Way, Washington, United States Holman Logistics Full time
Job Title: Director of Marketing

The Director of Marketing will play a critical role in the development and execution of both internal Core Ideology programming and external market-facing brand awareness and lead generation efforts. This position will work directly with the company President, Senior Level Management Team, and external resources to develop objectives and strategies to achieve overall business revenue and profitability objectives.

Key Responsibilities:
  • Maintain overall responsibility for the development of the annual marketing plan working collaboratively with the company Leadership Team and external organizations.
  • Collaborate with the Sales Team to develop and execute lead generation and business development programs.
  • Develop and implement communication strategies for internal and external audiences at company locations across the country.
  • Maintain responsibility for the development and execution of internal and external social media strategy.
  • Develop all collateral and promotional materials for customer target audiences.
  • Maintain responsibility for the development and execution of all print, video, and social media content.
  • Collaborate with various teams, including Sales, People Support, and others to develop and maintain appropriate social media strategies for the company.
  • On-going development and execution of annual customer satisfaction and market research programs.
  • Maintain responsibility for overall company brand development efforts to build awareness, consideration, and commitment.
  • Develop an externally sourced Holman Brand Identity apparel and promotional products program for internal and external audiences.
Requirements:
  • Education: Bachelor's degree in marketing, Business, or other related field. Masters preferred.
  • Experience: 8-10+ total years' working experience. 4+ years' experience as a Director of Marketing or Marketing Manager, or related positions. Ideal candidate will have Logistics Industry Experience.
  • Computer Skills: Advanced computer skills. Strong working knowledge of MS Office to include Outlook, Excel, Access and Word. Ability to master internal computer systems. Experience with SEO marketing technology tools, their usage, and data analytics.
  • Additional Skills: Excellent written and oral communication skills, to include business writing and publication experience preferred.