Product Marketing Strategist
4 weeks ago
Patch is a pioneering company in the climate tech space, dedicated to accelerating climate solutions through innovative carbon credit strategies. Our mission is to empower companies to drive meaningful change and create a livable future.
Product Marketing Lead RoleWe are seeking an experienced Product Marketing Lead to join our team and play a pivotal role in shaping our go-to-market strategies. As a key member of our Marketing team, you will be responsible for designing and executing impactful product launches, campaigns, and enablement programs that drive business growth and climate impact.
Key Responsibilities:- Create and execute go-to-market strategies for new products and services, working closely with cross-functional teams to bring them to life.
- Develop and refine sales enablement materials, ensuring that our Go to Market team is equipped with clear messaging, proven playbooks, and high-quality collateral.
- Conduct market research and customer analysis to inform product, marketing, and sales efforts, and develop detailed profiles of our ideal customers.
- Identify and develop powerful customer stories that showcase our offerings and inspire companies to take climate action.
- Collaborate with seasoned climate and tech industry professionals across the Marketing, Product, Policy, and Go to Market teams.
- 5+ years of experience in product marketing and/or sales enablement roles, with a proven track record of driving impactful product launches and campaigns.
- Experience working in a high-growth B2B marketplace or SaaS company, with a strong understanding of the climate tech space.
- Excellent communication and storytelling skills, with the ability to distill complex information into actionable narratives.
- Strong analytical and problem-solving skills, with the ability to understand and empathize with customer challenges.
- Passion for climate action and a commitment to driving meaningful change.
- Competitive compensation and meaningful equity.
- Monthly wellness stipend for mental and physical health.
- Time-off as-needed vacation policy.
- Generous parental leave policy.
- Commitment to diversity and inclusion, with a focus on creating a welcoming and inclusive work environment.
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