Digital Media Strategist
3 weeks ago
Job Title: Digital Media Strategist
Job Summary:
American Honda Finance Corp. is seeking a highly skilled Digital Media Strategist to join our team. As a Digital Media Strategist, you will be responsible for developing and implementing digital-first media strategies and tactics to drive sales and finance contracts with AHFC.
Key Responsibilities:
- Develop and implement digital-first media strategies and tactics to drive sales and finance contracts with AHFC.
- Establish media strategies and tactics around key initiatives, including but not limited to Grad and Military audiences to engage with buyers in-market.
- Work closely and oversee relationship with the creative, media and paid social agencies.
- Develop and implement the creative strategy, planning and execution of AHFC consumer-facing general market and multicultural advertising campaigns.
- Work on a variety of AHFC's digital web initiatives as guided by our IT team and Enterprise CX team.
- Coordinate with AHM social media teams and agencies for posting and scheduling campaign content.
- Support Enterprise-wide sales and marketing projects and act as a liaison between Honda and Acura brand sites and AHFC.
Requirements:
- Bachelor's degree required; degree in Marketing or Business preferred.
- 3-5+ years' work experience with media planning, digital media operations, programmatic buying, paid search, ad-tech platforms, and campaign management/execution and analysis.
- Experience in Brand Management, Communications Strategy and Development, and Campaign Performance Analysis.
- Experience with campaign production and asset production, website design or re-platforming and agile methodology a plus.
- Automotive industry experience is a plus.
Working Conditions:
- Annual Bonus
- Lease Car Program
- Industry leading Benefit Plans (Medical, Dental, Vision, Rx)
- Paid time off, including vacation, paid holidays, sick time, personal days
- 401K Plan with company match + additional contribution
- Advancement opportunities
- Education reimbursement for continued learning
- Wellbeing program
- Community service and engagement programs
- Free drinks onsite
American Honda Finance Corp. is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
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