Senior Marketing Strategist, Connections and Data

3 weeks ago


New York, New York, United States Publicis Groupe Full time

Role Overview

The Senior Strategist, Connections Strategy provides cross-channel, data-driven marketing strategy development to reach our clients' key audiences. This role is responsible for day-to-day strategy development and opportunity identification for direct digital marketing programs.

Key Responsibilities

  • Develop owned-channel recommendations across email, push, direct messaging, and other owned channels to enhance overall performance across client lines-of-business including insight definition, audience approach, program strategy, creative briefing, and performance/reporting insights
  • Develop a deep understanding of observable audience behavior within the 1st party customer database as well as established models and tools for audience management and development
  • Develop insightful creative briefs to provide focus and direction to creative teams responsible for developing channel-specific and overall campaign/program assets
  • Partner with Data Science/analytics to elevate performance observations into actionable recommendations built on data
  • Develop a deep understanding of the clients' category and unique business dynamics within the category

Requirements

  • 5–7 years developing and managing owned-channel marketing programs (including email, push, direct messaging, and other owned channels) at an agency, consultancy or within a marketing department
  • Specific expertise in developing and managing email channel marketing programs
  • Familiarity with all addressable/owned channels and programs, including email, push, SMS, web personalization, direct mail
  • Mining of an audience database for insights to drive database growth
  • Deployment and management of automated email marketing solutions

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

Compensation Range

$84,500 - $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.



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