Associate Director, Market Access, Payer Marketing Lead
3 weeks ago
The Associate Director of US Payer Marketing and Access is a key member of our team, responsible for developing and executing payer marketing strategies to maximize patient access to Teva and co-promotion brands. This role requires a strong understanding of the US payer landscape, as well as excellent leadership and communication skills.
Key Responsibilities- Lead the development and evolution of payer strategies that maximize patient access to Teva and co-promotion brands
- Partner with cross-functional teams and co-promotion partners to conduct innovative research/analytics to define brand payer strategies
- Integrate payer access strategies into brand Operating Plans
- Present payer issues, opportunities, and recommendations to stakeholder leadership teams
- Develop and implement a compelling value story to payers by collaborating with cross-functional and co-promotion partner colleagues
- Develop and gain approvals for marketing tactics and materials that effectively communicate the payer value story
- Inform pricing and contracting evaluations and decisions
- Identify and address product barriers to payer access and performance by applying advanced understanding of, and experience with, pricing strategies and payer analytics
- Analyze market trends across the payer environment, therapeutic areas, and brand lifecycle to adjust/update payer strategies
- Collaborate with Brand Marketing, Pricing and Contracting, Medical Affairs, co-promotion partners, and other stakeholder teams to ensure payer strategy aligns with overall product strategy and company performance objectives
- Responsible for developing payer-centered branding, awareness, and pull-through
- Collaborate and negotiate to align cross-functional and co-promotion interests
- Contribute to the financial forecasting process in support of regular operational and strategic business reviews
- Track and trend ROI, targeting, formulary status, and pull-through program effectiveness through various IT and data resources
- Attend various market access and relevant therapeutic association meetings to stay current on market trends, clinical developments, and treatment guidelines
- Help develop and administer budgets, resource plans, and performance objectives for the team
- BS/BA in Business/Marketing or Health Sciences related field; MBA, MS, or PhD preferred
- Minimum of 7 years in the pharmaceutical industry. Prior payer marketing, managed care/payer, or other commercial experience is strongly desired
- Previous experience in Neurology, specifically Migraine, strongly preferred
- Experience in multiple product launches and entry into new therapeutic areas is desired
- Ability to effectively lead and influence in a matrix team environment
- Highly experienced and familiar with US payer marketing and national payer accounts
- Strong understanding of pricing and contracting, and reimbursement across multiple sites of care
- Strong strategic thinker who can frame complex problems and articulate clear, data-driven recommendations
- Strong interpersonal skills and the ability to communicate effectively
- Sound organizational skills
- Project management skills and focus on delivery of results
- Proven ability to motivate and collaborate with both internal and external teams
- Strong knowledge of planning and budgeting processes and practices
Teva Pharmaceuticals offers a competitive benefits package, including Medical, Dental, Vision, and Prescription coverage starting on the first day. We also offer Disability and Life Insurance, Paid Time Off, 13 paid Holidays, 6% match on the 401(k), Employee Stock Purchase Plan, and Tuition Assistance.
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