Marketing Executive Vice President

1 day ago


Philadelphia, Pennsylvania, United States FXI Full time
Marketing Execution and Channel Marketing Leader

FXI is a leading producer of foam innovation, and we're seeking a seasoned marketing professional to lead our marketing execution and channel marketing efforts. As the Vice President of Marketing Execution and Channel Marketing, you will be responsible for developing and implementing impactful marketing strategies that drive growth and strengthen our brand.

Key Responsibilities:
  • Partner with the Product Marketing team to execute comprehensive marketing assets that align with FXI's business objectives.
  • Oversee and optimize channel marketing efforts in partnership with Commercial Leads to develop and enhance promotional strategies.
  • Build and nurture strong relationships with key retailers, collaborating on joint marketing initiatives and ensuring alignment with their retail strategies and expectations.
  • Lead the design and execution of integrated marketing campaigns, including digital, print, and in-store promotions.
  • Participate with the Insights team on in-depth analysis of market trends, consumer behavior, and competitive landscape to identify opportunities and inform strategic decisions.
  • Manage, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven environment.
Requirements:
  • At least 10 years of experience in marketing, with significant expertise in marketing execution and channel marketing within the bedding industry or a related sector.
  • Proven ability to lead and inspire a team, with a track record of managing and developing marketing professionals.
  • Strong strategic planning and analytical skills, with a demonstrated ability to translate market insights into actionable marketing strategies.
  • Excellent verbal and written communication skills, with the ability to engage effectively with internal teams, external partners, and key stakeholders.


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