Digital Analytics Expert

1 day ago


Dallas, Texas, United States IT Vision Group Full time
Job Overview

The IT Vision Group is seeking a Digital Analytics Expert to support the implementation and maintenance of digital analytics tools and Adobe Marketing technology integration.

Salary Information

We are offering a competitive salary of $90,000 - $110,000 per year, depending on experience.

Job Description

The Digital Analytics Expert will work closely with business analysts to define implementation requirements and maintain documentation on processes of implementation. They will develop, customize and troubleshoot events and tags in complex environments using JavaScript, XML, HTML and CSS.

The successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement.

Key Responsibilities:

  • Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch) for the new/existing web properties.
  • Collaborate with IT on continuous development work and closely align initiatives on our web properties.
  • Develop, customize and troubleshoot events and tags in complex environments with the use of JavaScript, XML, HTML and CSS.
  • Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.

Requirements:

  • Undergraduate degree in engineering, computer science or IT-related field.
  • At least 3 years of experience in digital analytics such as Adobe Analytics or Google Analytics, focusing on measurement of digital performance, data integration and development.
  • Strong JavaScript, XML, HTML, CSS, and computer programming concepts.
  • Advanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager).


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