Senior Marketing Director, E-commerce Growth

1 week ago


Hingham, Massachusetts, United States Talbots Full time

About Us
Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service.

Job Summary
We are seeking a Senior Manager, Digital Marketing to lead the strategic development, planning, and execution of online marketing channels including paid search, social, display, and product feed based programs. This role provides an excellent opportunity to help grow and expand Talbots digital footprint and reach, driving both revenue and awareness of the brand.

About You
With a strong analytical background, high attention to detail, and an ability to multitask, you will oversee growth and direction of all paid marketing channels. You will plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute on a day-to-day basis. Additionally, you will monitor results of paid channel tests to optimize performance across engines and campaigns.

Responsibilities
- Own the day-to-day program management of multiple online marketing channels, which will have a direct impact on the financial results.
- Oversee growth and direction of all paid marketing channels.
- Plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute on a day-to-day basis.
- Lead paid search management and program evolution through strategy development, bid management, account architecture and daily tracking/monitoring.
- Monitor results of paid channel tests to optimize performance across engines and campaigns.
- Work closely with respective account teams and search engines to achieve objectives across all programs.
- Optimize performance of product feed driven programs such as Google Product Listing ads and comparison shopping networks.
- Monitor day-to-day financial results. Compile and document campaign analysis, performance reports and measure ROI.
- Recruit and manage a team of Online Marketing Subject Matter Experts to drive incremental program growth through delegating those responsibilities that otherwise could not be addressed as an individual contributor.
- Work closely with SEO, PR, Brand Marketing, and email program owners on cross-channel marketing efforts.
- Partner with cross-functional teams including Merchandising, Information Technology and Catalog Circulation.

Requirements
- BS or BA Degree required; preferably in Economics, Business, Marketing or a related field.
- 6+ years experience in Online Marketing managing paid campaigns and channels.
- Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing.
- Experience with web analytics platforms such as Omniture, Google Analytics, Adobe Analytics.
- Skill in setting up, managing and optimizing campaigns using 3rd party Ad Serving (DART, Atlas, etc.) a plus.
- Experience working with, analyzing, and interpreting data.
- Ability to manage multiple tasks and prioritize appropriately.
- Excellent communications skills, particularly written.
- Prior retail experience a plus.

About Our Benefits
We offer a competitive salary range of $90,000 - $120,000 per year, depending on experience. We also provide a complete benefit package, including health insurance, 401(k) matching, and merchandise discounts.



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