Senior Brand Marketing Strategist
20 hours ago
Transform Lives with Impactful Marketing Strategies
We are seeking a seasoned Sales and Marketing Director to lead our marketing efforts across multiple customer and distributor touchpoints, develop and execute innovative product, business, and brand strategies, and oversee a small but talented team. This role is perfect for a creative, results-driven leader with a knack for planning and managing multi-faceted marketing campaigns.
About the Role:
- Develop comprehensive marketing strategies aligned with company objectives, market trends, and consumer insights.
- Execute impactful marketing campaigns to engage target audiences and drive organizational goals.
Key Responsibilities:
- Team Leadership and Performance Management:
- Lead, coach, and evaluate marketing personnel to enhance overall team performance, efficiencies, and effectiveness.
- Set and monitor Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) to measure marketing initiative effectiveness.
- Digital/Web Marketing:
- Oversee digital marketing efforts, including social media strategy and management.
- Work with IT to continually improve and optimize website content/user experience.
- Project Management:
- Manage cross-departmental marketing projects, ensuring deadlines, budgets, and metrics are met.
- Support events and recognition in planning and creating marketing assets for presentations and larger events.
Benefits:
Yoli LLC offers a competitive salary range of $120,000 - $150,000 per year, based on experience, plus a generous benefits package, including medical, dental, vision, gym membership reimbursement, and access to Employee Assistance Program. We prioritize work-life balance with flexible scheduling options and provide opportunities for career growth and professional development.
Requirements:
- Minimum 10 years of experience in communications and marketing strategy, with a track record of successful execution.
- Experience in team and project management, as well as workflow processes.
- Bachelor's degree preferred but not mandatory.
- Familiarity with network marketing strategies and platforms.
- Familiarity with AI software, MS Office Suite, Adobe Creative Cloud, and basic video editing software.
- Excellent organizational and time management skills.
- Willingness to travel.
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