Product Marketing Strategist

7 days ago


Frankfort, Indiana, United States myGwork - LGBTQ+ professionals & allies Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at myGwork - LGBTQ+ professionals & allies. As a Product Marketing Specialist, you will play a critical role in driving the growth and success of our products.

Key Responsibilities
  • Capture and document market, customer, sales, and competitive insights to inform product plans and go-to-market strategies.
  • Develop and execute go-to-market plans that define the strategy in key markets, accelerate the sales pipeline, and establish goals and success metrics.
  • Collaborate with cross-functional teams to ensure alignment and execution of go-to-market plans.
  • Contribute to the development of product stories, value propositions, positioning, and core messaging that enable Pearson teams to win in the market.
  • Stay up-to-date with competitive product releases, threats, and opportunities to inform go-to-market strategies.
Requirements
  • Undergraduate degree required.
  • 1-3+ years of B2B product marketing experience or 3-5+ years developing, promoting, or selling digital solutions in the higher education content/ed tech space.
  • Proven collaboration skills and the ability to lead through influence.
  • Strong analytical skills and the ability to leverage data and insight to inform, measure, optimize, and document the performance of go-to-market strategy.
About myGwork - LGBTQ+ professionals & allies

myGwork is a member of the largest global platform for the LGBTQ+ business community. We are committed to creating a workplace where diversity, equity, and inclusion thrive. We value the power of an inclusive culture and promote a strong sense of belonging. We believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work.

We are an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.



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