Digital Transformation Leader

4 weeks ago

New York, New York, United States Genpact Full time
Job Title: Assistant Vice President - Head of Social

Genpact is at a pivotal moment in its journey, driven by the transformative power of AI. As we strive to refresh our brand and reposition ourselves as a leader in Data-Tech-AI (DTAI) services, our social media presence will play a critical role in shaping perceptions among key audiences: clients, investors, partners, analysts, media, employees, and prospective talent.

The Head of Social will be responsible for setting the vision and strategy for our social media presence, creating audience-centric content and experiences that educate and engage users, ultimately shifting brand awareness and perception of Genpact as a leader in DTAI.

This role requires experience in social media strategy and execution, with extensive knowledge of both organic and paid strategies. The successful candidate will thrive in a fast-paced business environment, be comfortable with ambiguity, and excel in senior stakeholder management.

Key Responsibilities:
  • Lead and own how our brand comes to life via social media, providing strategic oversight of our entire Social Media experience across platforms.
  • Define the end-to-end channel vision for social, setting out objectives and resources required to realize that vision, and partner with channel operations on the delivery of the social strategy.
  • Guide our platform strategy, defining the audience, content, and creative approach that enables delivery of scorecard and business objectives, while establishing governance for launching and sunsetting channels.
  • Lead Genpact's social content strategy, partnering with senior leaders across the business to define and deliver the content framework for Brand, Client, and Talent marketing.
  • Define the channel governance framework, including policies, procedures, and other tools to manage our reputation, consistency/standardization, and ensure compliance with all platform policies and regulations at a global level.
  • Drive and grow the social ambassadorship and executive comms strategy, enabling Genpact to harness the potential of employees and their social networks, and provide 'white glove' treatment for executive leaders by supporting them with 121 plans and training to uplevel their use of social media as key voices of Genpact.
  • Own the social media performance scorecard and all KPIs for measuring success, partnering with Performance Marketing to set the testing framework, understand the impact of A/B testing and enhancements, and continually optimize the user experience.
  • Ensure the social media user experience is integrated as required with other paid, owned, and earned channels, enabling creation of a holistic customer journey for the audiences that matter.
Qualifications:
  • Relevant years of proven expertise in social media, with experience as an individual contributor and team leader in disciplines including social media strategy (organic and paid), platform strategy, content and creative, community management, etc.
  • Deep knowledge of B2B marketing and social media, with experience in the enterprise technology or professional services sector an advantage.
  • Extensive knowledge of social media best practices related to creative content, platform-specific features, user consumption, and paid opportunities.
  • Relevant years in people leadership, with a proven ability to galvanize and inspire cross-functional, geographically-diverse teams.
  • Demonstratable analytical skills with ability to forecast performance, set and deliver against scorecard goals, develop, and deliver a testing framework, and create and summarize large data sets into clear insights that inform decisions.
  • Executive presence, with excellent stakeholder management and communication skills, and demonstrable experience creating and gaining buy-in for business cases and briefing senior leaders on recommendations and outcomes.
  • Experienced in executive comms, including creating and delivering personalized social media strategy and training for senior executives.
  • A keen interest in technology and AI, with a passion for using tech to improve ways of working, both for oneself/internal teams and the clients we serve.

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