Data Analyst/Engineer

4 weeks ago

Los Angeles, California, United States PragerU Full time

We are seeking a skilled Data Analyst/Engineer to join our team at PragerU. This role will oversee all data projects and requests for the organization, working closely with our marketing team to provide ownership for our data analytics and performance tracking.

Duties and Responsibilities:

  • Develop and maintain dashboards for main KPI performance analysis across the company
  • Evaluate ROI for advertising and media spends
  • Integrate current data systems to analyze success of campaigns
  • Maintain, update and clean contact lists to always remain current
  • Analyze data from multiple departments to reach conclusions and help discover areas for improvement
  • Create system for tracking metrics/success of digital content across multiple platforms
  • Define and drive all levels of campaign performance management, reporting, and analytics - bring insights to the management team based on research
  • Create recurring and ad-hoc reporting and data analysis to support execution and measurement of marketing activities

Requirements:

  • 4+ years of experience in a related field, with strong knowledge of data science and business intelligence with large, complex data sets
  • Proficiency in SQL, Python, Excel, Google Analytics/Tag Manager, Social Media analytics and other key platform/statistical tools
  • Experience in conducting database analytics / data-driven marketing with solid understanding of marketing automation concepts and practices
  • Has understanding of social media APIs and integration with centralized system
  • 3+ years experience in technical email marketing for large lists (1M+)
  • Strong understanding of consumer segmentation and testing
  • Extensive knowledge of MailChimp, Excel modeling
  • Excellent written and verbal communication skills
  • Commitment to PragerU's mission, and excellence in all endeavors

How to Apply:

Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.

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