Digital Marketing Analytics Specialist

5 days ago


San Francisco, California, United States netPolarity, Inc. (Saicon Consultants, Inc.) Full time

Job Title: Digital Marketing Analytics

Job Summary: We are seeking a highly skilled Digital Marketing Analytics professional to join our team at netPolarity, Inc. (Saicon Consultants, Inc.).

Key Responsibilities:

  • Develop and implement strategic marketing analytics plans to drive business growth and optimize marketing channel performance.
  • Collaborate with internal and external marketing partners to leverage performance measurement and data-driven insights.
  • Guide budget scenario building exercises with media and finance teams to align marketing channel use and optimize to brand goals.
  • Analyze and interpret complex data sets to inform high-impact recommendations and investment decisions across the full suite of paid marketing.
  • Stay up-to-date with industry trends and best practices in marketing analytics and mix modeling.

Requirements:

  • Experience with Marketing Mix Modeling, Adobe web analytics, Excel, Omnichannel Retail, or DTC (Direct-to-Consumer).
  • Experience in media agencies or advertiser media teams, encompassing the full funnel of media channels and platforms.
  • Experience in both B2B and C2C environments provides insights into diverse consumer behaviors.
  • Experience in the fashion industry involves collaborating with designers, influencers, and media partners.

Preferred Qualifications:

  • Familiarity with Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
  • Understanding of diminishing returns and media channels and measurement.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

NetPolarity, Inc. (Saicon Consultants, Inc.) is an equal opportunity employer.



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