Digital Marketing Analytics Specialist
5 days ago
Job Title: Digital Marketing Analytics
Job Summary: We are seeking a highly skilled Digital Marketing Analytics professional to join our team at netPolarity, Inc. (Saicon Consultants, Inc.).
Key Responsibilities:
- Develop and implement strategic marketing analytics plans to drive business growth and optimize marketing channel performance.
- Collaborate with internal and external marketing partners to leverage performance measurement and data-driven insights.
- Guide budget scenario building exercises with media and finance teams to align marketing channel use and optimize to brand goals.
- Analyze and interpret complex data sets to inform high-impact recommendations and investment decisions across the full suite of paid marketing.
- Stay up-to-date with industry trends and best practices in marketing analytics and mix modeling.
Requirements:
- Experience with Marketing Mix Modeling, Adobe web analytics, Excel, Omnichannel Retail, or DTC (Direct-to-Consumer).
- Experience in media agencies or advertiser media teams, encompassing the full funnel of media channels and platforms.
- Experience in both B2B and C2C environments provides insights into diverse consumer behaviors.
- Experience in the fashion industry involves collaborating with designers, influencers, and media partners.
Preferred Qualifications:
- Familiarity with Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
- Understanding of diminishing returns and media channels and measurement.
What We Offer:
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
NetPolarity, Inc. (Saicon Consultants, Inc.) is an equal opportunity employer.
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