Product Strategy Director

7 days ago


Santa Monica, California, United States Higher Ground Labs Full time
About Greenfly

Greenfly is a pioneering B2B SaaS platform that's revolutionizing the way top sports and entertainment organizations create, distribute, and amplify content. By combining technology, creativity, and collaboration, we empower brands to turn their communities into powerful advocates.

We're seeking an experienced Product Strategy Director to shape our product strategy, drive go-to-market initiatives, and craft compelling narratives that resonate with our customers. If you're passionate about delivering clarity in product messaging, driving adoption, and working at the intersection of marketing, product, and sales, we'd love to meet you.

**Key Responsibilities**

  • Go-to-Market Leadership: Lead cross-functional GTM efforts from ideation to execution, aligning Product, Marketing, Sales, and Executive teams.
  • Product Messaging & Positioning: Partner with Product teams to craft messaging that highlights features, benefits, and unique use cases.

We're looking for someone who can collaborate with our Product teams to uncover customer needs, pain points, and behaviors through qualitative and quantitative research. This role will also involve staying ahead of industry trends and the competitive landscape, identifying opportunities for differentiation, and refining our product positioning.

The ideal candidate will be responsible for planning and executing product and feature launches, coordinating across teams to meet deadlines. They'll also develop exceptional sales enablement tools, such as product guides, case studies, and pitch decks, and empower Sales and Customer Success teams to effectively communicate Greenfly's value to prospects and customers.

This role will be mainly remote, but it's essential to be located in close proximity to one of our hubs - Los Angeles or the Greater New York City area – as we get together in person from time to time. Our estimated salary range for this position is $120,000-$180,000 per year, depending on your level of experience and qualifications.



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