Programmatic Media Manager

7 days ago


Chicago Illinois, United States Spark Foundry Full time
Job Description

Overview:

The Programmatic Media Manager owns strategic planning and campaign execution for assigned clients. This role requires a strategic and tactical approach, generating insights for campaigns and implementing them with support from Programmatic Analysts. Managers train analysts on client requirements, providing expertise in optimization strategies and guidance on best practices.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Managers must possess a strong drive to contribute.

Key Responsibilities:
  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online media campaigns and programs for agency clients, meeting or surpassing client performance expectations
  • Oversight of larger and more strategic accounts and client relationships
  • Develop, grow, and maintain relationships with programmatic customers through exceptional client service
  • Formulate proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns
  • Oversee campaign QA process
  • Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
  • Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
  • Attend client meetings, as needed
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance


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