Product Marketing Manager

7 days ago


Oxnard, California, United States ColourPop Cosmetics Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our New Launch & Product Development team at ColourPop Cosmetics. As a key member of our team, you will be responsible for analyzing market and competitive data, sales trends, and customer feedback to inform our product portfolio and innovation pipeline.

Key Responsibilities
  • Analyze market and competitive data to drive product marketing strategy and inform go-to-market teams' strategies at launch.
  • Develop and communicate key insights to support product development and implementation.
  • Support Director, Product Development by gathering and analyzing data to build comprehensive product marketing briefs.
  • Ensure accurate and timely completion of marketing briefs for all new products.
  • Prepare pricing analyses and provide SRP targets for new launches based on analysis of competitive landscape.
  • Support presentation development for key internal and external product marketing meetings.
  • Work with sales and demand planning to prepare volume opportunity estimates and drive global forecasts.
  • Prepare timely communications for retailers and markets, including product launch calendars, pricing, positioning, strategies, and support.
  • Communicate new product messaging, claims development, and educational support to stakeholders.
Requirements
  • 3-5 years of experience in product development/marketing within the beauty industry, preferably with experience in color cosmetics.
  • Self-starter with strong analytical skills and ability to work cross-functionally with teams.
  • Strong understanding of the mass makeup consumer and familiarity with industry/product trends.
  • Exceptional organizational skills and exceptional verbal, written, and presentation skills.
  • Results-oriented and driven to achieve results.
  • Fast learner and curious to problem solve and help build processes and solutions.
What We Offer

ColourPop Cosmetics offers a competitive benefits package, including vacation time, health benefits, 401k + 100% match, paid holidays, and more. The annual salary range for this position is $90k-$105k.



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