Growth Marketing Strategist

8 hours ago

Encinitas, California, United States ALOHA Collection Full time
About ALOHA Collection

ALOHA Collection is a fast-growing lifestyle brand that was born out of a love of travel, adventure, and the ocean. With a strong focus on travel accessories, we're looking for a talented Growth Marketing Manager to join our team.

Job Summary

We're seeking a highly skilled Growth Marketing Manager to drive the growth and profitability of our online sales channels. As a key member of our team, you'll be responsible for defining and building our growth strategy, initiating and managing cross-functional campaigns, and overseeing performance marketing to enhance online sales and customer growth.

Key Responsibilities
  • Develop and implement a comprehensive paid acquisition strategy aligned with ALOHA Collection's overall business growth goals.
  • Optimize and manage paid media budgets, closely tracking KPIs, and providing strategic recommendations for adjustments as necessary.
  • Lead and maintain relationships with agency partners, advocating for business initiatives and ensuring accountability to contractual agreements.
  • Drive the success of ALOHA Collection's performance marketing campaigns through effective execution and optimization, with accountability for customer acquisition, retention, and revenue.
  • Contribute to new product, campaign, and marketing initiatives by analyzing market trends, conducting customer research, and collaborating cross-departmentally.
  • Track and analyze key metrics related to the company's growth, such as customer acquisition costs, lifetime value, conversion rates, and retention rates.
  • Manage and optimize multi-channel advertising campaigns across multiple channels such as Meta, TikTok, Youtube, and Search.
  • Monitor and analyze sales trends and customer behavior to identify opportunities for revenue growth and expansion into new channels and new markets.
  • Regularly analyze eComm performance data and prepare reports for senior leadership, using data-driven insights to make informed decisions and optimizations.
  • Partner with the Digital Product team to define the roadmap and product requirements that will deliver against the eCommerce strategy and enhance the customer experience.
  • Stay current on industry trends and emerging technologies, making recommendations to improve marketing performance.
  • Provide guidance and mentorship to help foster a culture of innovation, collaboration, and continuous growth.
Requirements
  • Bachelor's degree (B.A.), two+ years related experience and/or training; or an equivalent combination of education and experience.
  • 5+ years of work experience with at least 3 years spent running large performance marketing campaigns.
  • Knowledge & understanding of the entire performance marketing landscape.
  • A proven track record of building and scaling channels up to $1M+/mo in spend; delivering strong results.
  • Hands-on experience with eCommerce platforms and technologies, including, but not limited to, Shopify and Google Analytics.
  • Deep understanding of eCommerce KPIs, data analysis, and reporting.
  • Strong analytical skills and an ability to make data-driven decisions.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.
What We Offer

At ALOHA Collection, we're committed to creating a dynamic and intentional company culture. Our team members enjoy flexible work-from-home hours, a comprehensive benefits package, and opportunities for professional growth and development. We're proud to offer a collaborative and supportive work environment that fosters innovation, creativity, and continuous learning.

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