Resort Content Specialist

4 weeks ago


Lake and Peninsula, United States Vail Resorts Full time
Job Summary:

Boston Mills, Brandywine, and Alpine Valley are seeking a part-time, five-month Content Specialist to assist with content creation, resort storytelling, and social media management.

The primary responsibility of the Content Specialist is to capture timely, in-the-moment photo and video content assets from the resort experience during the season to leverage across Vail Resorts' various marketing channels and platforms.

This position will assist in capturing and producing the creative and content elements needed to promote the resort from both a marketing and communications perspective.

The Content Specialist will assist in promoting and building Boston Mills, Brandywine, and Alpine Valley's brand and reputation.

They will be involved in the content and creative aspects of making the resort's story come to life while ensuring the content follows the resort's clearly defined brand and communications guidelines.

In addition, the Content Specialist will support the social media channels for Paoli Peaks, a secondary seasonal resort, including working closely with a Social Media Contractor(s) on content planning, content capture guidance, posting, reporting, and social media management.

They will have a hand in many types of on-the-ground marketing and communications projects and be responsible for delivering results on-time in a fast-paced environment.

Flexibility and a positive attitude are crucial for this role.

The ideal candidate will have experience in content creation, storytelling, social media, copywriting, and some creative design.

The position will assist in both personally creating content as well as helping facilitate photoshoots with contracted photographers/models and larger third-party brand shoots.

S/he will also amalgamate content and creative from guest User-Generated Content to bring the brand to life and support with daily social community management and communications.

Key Responsibilities:

  • Assist with the creation of multimedia content and creative asset development for social media, digital, video, website, blogs, CRM, offline advertising campaigns, and other platforms.
  • Utilize strong storytelling skills to bring the resorts' brands to life across a variety of platforms and mediums.
  • Assist with social and digital media content ideation, creation, posting, community management of social media channels, and reporting.
  • Independently capture, shoot, edit, and publish multimedia content under tight deadlines.
  • Maintain a content production calendar, with an organized schedule of cadenced messaging needs (Asana, Sprout Social, etc.).
  • Assist with larger-scale resort brand photo and video shoots.
  • Organize and lead smaller-scale resort photo and video shoots, including contracted models and photographers/videographers.
  • Work closely with the resort communications team to create messaging that is in line with the resort brand.
  • Support the social media channels for a secondary seasonal resort, including working closely with a Social Media Contractor(s) on content planning, content capture guidance, posting, reporting, and social media management.
  • Photo and video asset management and tracking.
  • Assist with various PR-related storytelling content needs as required.
  • Other miscellaneous communications and PR duties as assigned, including but not limited to: web content, creation of articles and listicles, social media channel content, content coverage of resort events/attractions/conditions, CRM content contribution, and working with various vendors, agencies, and contractors in the resort's content creation network to amalgamate, edit, and distribute various types of creative and content assets.
  • Basic administrative duties.
  • Other duties as assigned.

Requirements:

  • Bachelor's degree preferred, preferably in Communications, Journalism, or Marketing.
  • Strong storytelling and copywriting skills.
  • An eye for visual design, with the ability to work independently to capture photo and video assets.
  • Knowledge of Microsoft Office 365, Teams, Word, PowerPoint, and Excel.
  • Understanding and knowledge of social media platforms.
  • Experience with Sprout Social and other social media management programs is a plus.
  • Intermediate or above skiing or snowboarding ability.
  • High-quality photo and video capture and editing experience is preferred.
  • Experience with Adobe Creative Cloud – especially Lightroom, Photoshop, and Premiere Pro is a plus.
  • Ability to communicate with guests thoughtfully via social media in the resorts' brand voice.
  • Comfortable shooting, editing, and publishing video content, including proficiency with GoPro cameras and phone apps.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Must be organized and thrive managing multiple projects at once.
  • Must be able to work within a flexible schedule to capture content at certain times (i.e., prior to resort openings, following major snowfall, during events, weekends, etc.).
  • Must be comfortable engaging in-person with guests, models, and other resort employees to capture content in natural and authentic ways.

What We Offer:

  • Competitive pay rate.
  • Opportunity to work with a dynamic team.
  • Chance to develop your skills and experience in content creation and social media management.
  • Flexible scheduling.
  • Opportunity to work in a fast-paced environment.

How to Apply:

Interested candidates should submit their application, including a cover letter and resume, to [insert contact information].

We look forward to hearing from you



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