Senior Marketing Manager
3 weeks ago
Renewal by Andersen Field Marketing Manager Job Description
We are seeking a highly skilled Field Marketing Manager to join our team at Renewal by Andersen. As a Field Marketing Manager, you will be responsible for developing and implementing non-traditional marketing tactics for our CORO locations, resulting in effective lead generation and driving the sales process.
Key Responsibilities:
- Develop and execute non-traditional marketing strategies for CORO locations, including event marketing, door-to-door marketing, and presentation and promotion.
- Collaborate with corporate marketing staff and influence marketing tactics of company-owned locations and independently owned affiliates.
- Manage and develop a team of marketing professionals, providing coaching and feedback to ensure success.
- Assess the effectiveness of lead generation efforts and provide coaching and feedback to local CORO marketing leadership.
- Present information in a structured and quantified manner to stakeholders.
Requirements:
- Bachelor's degree in business or related field, MBA preferred.
- Minimum of five years of sales and marketing experience, including a minimum of three years' experience in an organization with direct-to-homeowner sales.
- Demonstrated understanding of event or door-to-door marketing, presentation, and promotion as primary tools for lead generation and qualification.
- Excellent presentation and writing skills.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and tuition reimbursement.
- Collaborative and dynamic work environment.
About Renewal by Andersen:
Renewal by Andersen is a leading manufacturer of windows and doors. We are committed to providing our customers with the best products and services, and we are seeking a talented Field Marketing Manager to join our team.
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