Product Marketing Strategist
1 day ago
We are seeking a seasoned product marketer to join our team at Commonwealth Financial Network LLC, a leading provider of business solutions for independent financial advisors. As a Senior Product Marketing Strategist, you will play a key role in developing and executing comprehensive product marketing strategies that drive engagement, retention, and growth.
About the Role:
- Create product positioning and messaging frameworks that serve as the foundation of all marketing strategies and plans.
- Lead the creation and implementation of integrated marketing strategies that highlight the value of our products to existing customers.
- Manage collaboration between marketing leaders, subject matter experts, and key stakeholders to create and refine product messaging that drives strategic business goals.
- Design cross-functional marketing plans that ensure cohesion and alignment across multiple business units.
- Work closely with creative teams to develop and execute innovative marketing initiatives that bring our product strategies to life.
- Employ data-driven insights to refine and optimize our marketing and communications efforts, aiming to exceed key performance metrics and achieve substantial business impact.
About Us:
Commonwealth Financial Network LLC is a privately held company that has been empowering independent financial advisors nationwide since 1979. We foster an environment of excellence, growth, rewards, and fun in equal measure, which has earned us numerous Best Place to Work awards. Our commitment to our employees' growth and well-being is reflected in our robust diversity, equity, and inclusion program, incredible health care benefits, and opportunities for education and career advancement.
Key Qualifications:
- Bachelor's degree in Communications, Marketing, Public Relations, Journalism, English, or a related field (Master's degree preferred).
- At least 6-8 years of experience in marketing strategy, with a deep focus on product marketing showing a track record of success.
- Understanding of how content drives marketing action.
- Experience working in the finance industry strongly preferred.
- Ability to lead senior leaders and team members to frame information into marketing strategies.
- Demonstrated ability to lead projects and serve as a changemaker.
- Excellent communication and interpersonal skills, with a strong command of English language nuances.
Compensation Details:
The estimated salary for this role is $145,000 - $155,000 per year, based on industry standards and market research. This figure takes into account the level of expertise required, the complexity of the role, and the expected results. We offer a comprehensive compensation package that includes generous bonus and 401(k) programs, tuition reimbursement, flexible work schedules, and opportunities for career growth and professional development.
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