Strategic Product Marketing Leader for E-Commerce Innovation

2 days ago


New York, New York, United States Onward Search Full time

About the Role

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with leading brands. We are currently looking for a Strategic Product Marketing Manager for a major American e-commerce company based in Brooklyn, NY.

This hybrid role offers an exciting opportunity to shape go-to-market strategies and drive customer engagement for an innovative brand selling vintage items, jewelry, apparel, and home d/cor.

As the Strategic Product Marketing Manager, you will join a dynamic team dedicated to driving customer growth and loyalty by developing impactful product marketing strategies. You'll be responsible for creating go-to-market plans, enhancing product engagement, and collaborating across teams to deliver successful marketing initiatives.

This is a 12+ month opportunity with the chance to make a significant impact at a well-known e-commerce brand.

About the Job Description

  • Lead the development and execution of consumer product marketing strategies to drive awareness, adoption, and engagement of features that help buyers connect with the right products and sellers.
  • Own the go-to-market strategy for new product launches, working closely with cross-functional teams such as Product, Engineering, Design, Brand, and Analytics.
  • Conduct competitive analysis and leverage user insights to create targeted marketing plans and define buyer personas.
  • Partner with Channel Owners and Marketing Teams to develop on-site and off-site marketing campaigns.
  • Set clear, measurable marketing goals and track progress to ensure the success of campaigns and product initiatives.

About the Requirements

  • Bachelor's degree (BA/BS) and 4+ years of experience in consumer product marketing.
  • Strong experience in quantitative and qualitative user research methods, as well as growth marketing tactics that simplify complex concepts into effective marketing.
  • Proven ability to drive growth and deliver results through product marketing strategies and campaigns.
  • Collaborative mindset with experience influencing cross-functional teams and maintaining strong working relationships.
  • SQL proficiency is preferred, but not required.

About the Perks & Benefits

  • Comprehensive Medical, Dental, and Vision Insurance
  • Life Insurance coverage
  • 401k Program with company match
  • Commuter Benefit to support your daily commute
  • eLearning access and Education Reimbursement for continuous learning
  • Ongoing Training & Development opportunities

The estimated salary for this role is $76,650 per year. To qualify for our benefits package, candidates must work over 30 hours per week, and assignments must last a minimum of 10 weeks.



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