Digital Marketing Director for Home Segment

7 days ago


Atlanta, Georgia, United States Newell Brands Full time
Job Overview

We are seeking a skilled Digital Marketing Director to join our Central Digital Marketing Team as a Paid Media Manager, Performance Marketing - Home & Kitchen. This role will play a critical part in driving and measuring success for national campaigns executed across multiple platforms.

About the Role

This is an integral position within our organization, focusing on acquiring and retaining consumers online across our distribution channels using media strategy and tactical execution. As the Digital Marketing Director, you will provide strategic guidance on Newell's paid media initiatives for its Home segment.

You will be responsible for developing and managing comprehensive media campaigns, partnering with cross-functional teams to successfully execute and optimize national campaigns, and managing paid media budgets. Additionally, you will perform ongoing data analysis to scale and optimize campaigns to drive ROI and profitability.

Responsibilities
  • Develop and manage comprehensive media campaigns to deliver marketing and business objectives
  • Partner with integrated marketing, data analytics, martech, etc. to successfully execute and optimize national campaigns
  • Manage paid media budgets and adjust accordingly
  • Perform ongoing data analysis to scale and optimize campaigns to drive ROI and profitability
  • Present results and insights to necessary stakeholders and cross-functional partners
Requirements
  • Bachelor's degree in a related field such as digital marketing or a related field
  • 5+ years of experience working in digital marketing, ecommerce, and/or agency work experience
  • Experience with paid social media and SEM
  • Data and operationally focused
  • Budget experience including P&L familiarity
  • Demonstrated integrity and maturity, and a constructive approach to challenges
  • Ability to operate independently and bring ideas and solutions to issues raised
About Us

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, and many more. We are focused on delighting consumers by lighting up everyday moments.

$85,000 - $110,000 per year, based on experience



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