Chief Brand Officer for Food Innovations
7 days ago
We are a global leader in the branded food industry, offering consumers a diverse range of products across four key categories: butters and spreads, creams, liquids, and cheeses. Our iconic brands, including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, are recognized for their quality, taste, and nutritional value.
Our company is dedicated to creating delicious, natural, and nutritious food products that cater to changing consumer preferences and lifestyles. With operations in over 100 countries, we have a strong presence in the market and continue to grow our portfolio through innovation and strategic partnerships.
Job DescriptionWe are seeking a skilled and motivated Chief Brand Officer for Food Innovations to join our team in Hackensack. This individual will play a critical role in driving business growth, expanding our product offerings, and enhancing our brand reputation.
The successful candidate will be responsible for developing and executing comprehensive marketing strategies, collaborating with cross-functional teams, and analyzing market trends to identify opportunities for growth. They will also lead the development of new products and packaging designs, working closely with our Innovation team to bring innovative ideas to life.
This is an excellent opportunity for someone who is passionate about the food industry, has a strong background in marketing and brand management, and is eager to take on new challenges in a fast-paced and dynamic environment.
Key Responsibilities:- Develop and execute annual communications strategy and marketing plan.
- Lead creative design development for product innovations and renovations.
- Work with media agencies and digital platforms to develop targeted advertising campaigns.
- Create and execute custom content with digital publisher partners.
- Own branded channel strategy, including website and social media handles.
- Collaborate with partner agencies to plan and execute customer shopper marketing activities and national consumer promotional strategies.
- Leverage marketing intelligence insights to optimize activities across paid and owned media channels.
- Establish and maintain brand budget and drive efficiencies.
- Bachelor's degree required; MBA preferred.
- 5-7 years of relevant experience in project management, brand management, innovation management, or management consulting in the food/consumer space.
- Passion for marketing communication and ability to develop strong creativity.
- Love for food and knowledge of food trends.
- Strong project management and organizational skills.
- Entrepreneurial mindset and agile approach to work.
- High level of interpersonal skills leading cross-functional teams and demonstrated ability to influence others.
- Strong analytical skills and ability to identify avenues for brand growth.
- Proficient in MS Excel and PowerPoint.
- Experience using syndicated data resources preferred.
- Ability to travel domestically and internationally (up to 15%).
- An estimated salary range of $140K to $165K based on experience, expertise, and performance.
- A competitive bonus opportunity and comprehensive benefits package.
- Ongoing professional development and training opportunities.
- A dynamic and inclusive work environment.
Please submit your application if you meet the requirements and are interested in this exciting opportunity.
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