Lead Marketing Manager

7 days ago


Woodcliff Lake, New Jersey, United States Tata Consumer Products - USA Full time

Job Title: Lead Marketing Manager - Coffee Brand Development

About the Role:

This exciting opportunity is available with Tata Consumer Products Ltd, a company that stands #Forbetter – Planet, Sourcing, Nutrition, Communities. We're looking for a talented individual to join our team as a Sr. Brand Manager in Coffee at our Woodcliff Lake, NJ location.

Key Responsibilities:

The successful candidate will lead marketing efforts on Eight O'Clock Coffee and be a key partner in delivering business targets through the development and execution of brand strategy and marketing plan activities for the Eight O'Clock Coffee portfolio.

A blend of business management and brand development skills are critical for success in this role. The ideal candidate will have a minimum of 7 years of marketing US CPG experience, strong business and financial acumen, strategic thinking, and analytical skills.

The Senior Brand Manager will lead the delivery of the financial objectives of EoC brand, including market share, brand penetration, and awareness build targets. Additionally, they will be responsible for leading the annual business planning process for EoC.

Key Deliverables:
  • Financial Outcomes
  • * Eight O'Clock financials: Lead the delivery of the financial objectives of EoC brand including market share, brand penetration and awareness build targets.
  • * Brand Building
  • * Brand campaigns: Lead development and implementation of annual brand campaigns
  • * Media Planning: Lead media and connections planning with the media agency
  • * PR management: Manage the monthly PR calendar and plan PR events and placements
  • * Influencer marketing: Manage the annual influencer calendar and monthly influencer tracking with agencies to ensure delivery
  • * Shopper marketing
  • * Sales interface: Be the direct interface with sales for National accounts
  • * In-store marketing: Guide the ABM for annual shopper marketing plan and deliver all the shopper sales tools including sell decks, innovation sell sheets, shippers etc.
  • * Innovation and Learning
  • * Product Innovation: Lead product and packaging innovation and brand change and commercialization
  • * Brand and category insights: Coordinate with the consumer insights manager and sales strategy teams to consistently deliver insights that drive growth
Requirements:
  • Minimum 7 years of marketing US CPG experience
  • Strong business and financial acumen, strategic thinking, and analytical skills
  • Experience with syndicated data tools (Nielsen, IRI)
  • Experience managing external agency partners
  • Undergrad required; MBA preferred
  • People management skills and previous experience of managing a team of 1+ direct reports
Benefits:

Tata Consumer Products offers a competitive salary range of $120,000-$150,000 per year, depending on experience. Other benefits include 11 federal holidays, 3 weeks vacation, 2 floating holidays per year, 2 volunteer days, medical, dental, vision, 401K match up to 4%, employee referral bonus, and employee discount on local & national retailers. We also offer a premium subscription to a wellness app.



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