Enterprise Product Marketing Manager

4 weeks ago


Cupertino, California, United States Apple Full time
Role Overview

The Enterprise Product Marketing Manager will play a crucial role in crafting compelling product messaging and developing effective marketing content and programs to expand the adoption of Mac products in enterprise.

Key Responsibilities
  1. Crafting Compelling Product Messaging: Work with a team of experienced product experts to develop and articulate compelling value propositions and messaging for Mac products in enterprise.
  2. Developing Effective Marketing Content and Programs: Build and implement integrated marketing programs and campaigns to drive end-user awareness, preference, and adoption of Mac in enterprise.
  3. Representing Enterprise Customer Needs: Serve as the connection point between the enterprise market and Apple, representing customer needs and voicing feedback into various product and engineering teams.
  4. Collaborating with Cross-Functional Teams: Work closely with brand, PR, and sales on go-to-market activities and marketing materials, including new product introductions.
Requirements
  • 8+ years of B2B product marketing experience in a fast-paced organization.
  • Ability to craft compelling, benefit-based positioning, messaging, and product differentiation for enterprise customers.
  • Expert in developing customer-facing content, through the lens of the customer, with unyielding attention to detail.
  • Strong cross-functional collaborator with excellent communication, presentation, and storytelling skills.
What We Offer

At Apple, we offer a comprehensive compensation package, including base pay, discretionary bonuses, commission payments, and relocation assistance. Our benefits include comprehensive medical and dental coverage, retirement benefits, and a range of discounted products and free services. We also offer reimbursement for certain educational expenses and opportunities for career advancement.



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