Enterprise Product Marketing Manager
4 weeks ago
The Enterprise Product Marketing Manager will play a crucial role in crafting compelling product messaging and developing effective marketing content and programs to expand the adoption of Mac products in enterprise.
Key Responsibilities- Crafting Compelling Product Messaging: Work with a team of experienced product experts to develop and articulate compelling value propositions and messaging for Mac products in enterprise.
- Developing Effective Marketing Content and Programs: Build and implement integrated marketing programs and campaigns to drive end-user awareness, preference, and adoption of Mac in enterprise.
- Representing Enterprise Customer Needs: Serve as the connection point between the enterprise market and Apple, representing customer needs and voicing feedback into various product and engineering teams.
- Collaborating with Cross-Functional Teams: Work closely with brand, PR, and sales on go-to-market activities and marketing materials, including new product introductions.
- 8+ years of B2B product marketing experience in a fast-paced organization.
- Ability to craft compelling, benefit-based positioning, messaging, and product differentiation for enterprise customers.
- Expert in developing customer-facing content, through the lens of the customer, with unyielding attention to detail.
- Strong cross-functional collaborator with excellent communication, presentation, and storytelling skills.
At Apple, we offer a comprehensive compensation package, including base pay, discretionary bonuses, commission payments, and relocation assistance. Our benefits include comprehensive medical and dental coverage, retirement benefits, and a range of discounted products and free services. We also offer reimbursement for certain educational expenses and opportunities for career advancement.
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Enterprise Product Marketing Specialist
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Cupertino, California, United States Apple Full timeJob SummaryCraft compelling product messaging and evangelize Mac's product story in the market to expand adoption in enterprise. Represent enterprise customer needs and voice feedback into product and engineering teams.Key ResponsibilitiesDevelop and articulate compelling value propositions and messaging.Work closely with brand, PR, and sales on go-to-market...
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Growth Marketing Product Manager
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Product Manager
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Product Manager/Senior Product Manager, Mac
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