Marketing Senior Manager for Growth and Partnerships
1 day ago
We are seeking a seasoned Marketing Senior Manager to drive growth and partnerships at Western & Southern Financial Group. This role will be responsible for developing and executing go-to-market strategies to drive consumer adoption of our products, working closely with cross-functional teams.
Key Responsibilities- Develop customer insights and identify solutions to cross-sell to customers within Western & Southern Companies and Gerber Life.
- Identify external company partnerships to offer end-to-end customer solutions and create a co-marketing experience with a strong value proposition.
- Create internal partnerships (80%) and external deals (20%).
- Analyze data with close partnership with data and analytics teams to identify customer solution opportunities based on consumer needs.
- Bachelor's Degree in Marketing or related field.
- 7-9 years of proven experience in marketing or a similar role, preferably in a fast-paced, data-driven environment.
- 1-3 years of experience in Insurance or Financial Services industry or within Marketing.
- Strong expertise in using marketing data sets or reports and dashboards and customer segmentation, and customer lifetime behavior analysis.
- $138,920-$173,650 salary range.
- Opportunity to work with a talented team and have a real impact on our marketing success.
- A dynamic work environment that encourages collaboration and innovation.
Western & Southern Financial Group is a leading financial services company dedicated to helping individuals and families achieve their financial goals. Our mission is to provide exceptional service and products that meet the evolving needs of our customers.
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