Senior Marketing Leader

3 days ago

Washington, Washington, D.C., United States CFP BD OF STANDARD CTR FOR FINANCIAL PLANNING Full time
About the Opportunity

We are seeking an experienced Senior Marketing Manager to lead our certification renewals and growth initiatives. This is a unique opportunity to make a significant impact on the financial planning profession.

The ideal candidate will have a strong background in marketing, with experience in developing and executing comprehensive marketing strategies. They will be responsible for leading a team and collaborating with departments across the organization to plan and deliver on their marketing needs.

Key Responsibilities
  • Develop and execute integrated marketing campaigns across various channels, including email, paid search, paid social, display advertising, remarketing, webinars, direct mail, print, telemarketing, event management, direct response and content marketing.
  • Supervise a team consisting of a Senior Marketing Specialist and two Marketing Specialists.
  • Responsible for certification renewals and reinstatement programs and maintaining high retention rates of CFP professionals.
  • Strengthen the adoption of CFP certification at financial services firms through customized campaigns for internal use.
  • Oversee marketing to increase Continuing Education Sponsors.
  • Oversee product sales and conference/event promotions.
  • Drive robust A/B testing to continuously iterate on growth tactics through experimentation, exploring new channels and methods to optimize and increase engagement.
Requirements
  • Bachelor's degree in marketing, advertising, business or related field.
  • A minimum of 7 years' experience in marketing and hands-on email marketing automation.
  • Strong understanding of digital marketing trends, tools, and analytics.
  • Supervisory experience is required.
  • Ability to oversee, interpret and utilize effective market research.
  • Analytical experience with BI tools, Google Analytics, Looker Studio and Tableau preferred.
  • Budget management, P&L experience and e-commerce experience.
  • Experience managing vendor relationships, including contract negotiations.
  • Ability to think strategically and creatively.
  • Excellent time and project management skills.
  • Ability to work in a collaborative environment as a team leader and member.
  • Experience working with IT departments to implement, track, and improve marketing programs.
  • Excellent presentation, written and verbal communication skills; marketing copywriting and editing skills.
  • Proficiency in MS Office
What We Offer

CFP Board is committed to providing a competitive compensation package, including an estimated annual salary range of $105,000.00 to $130,000.00, plus incentive compensation based on individual performance goals.

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