Digital Marketing Specialist
1 week ago
Carnegie Mellon University is seeking a highly skilled Digital Marketing Specialist to join our team at Heinz College. As a key member of our Marketing department, you will play a crucial role in growing our reputation and brand reach through paid digital campaigns across various platforms.
Key Responsibilities- Develop and implement paid digital marketing plans to achieve business objectives
- Collaborate with the supervisor and colleagues to determine priorities and make informed decisions
- Assess and analyze risks and issues that may compromise project performance and communicate information to the supervisor
- Manage paid placements for optimization and brainstorm A/B tests when appropriate
- Stay current on digital advertising trends and best practices
- Develop content that matches strategic goals and use online tools to ensure a strong user experience
- Work collaboratively with organic content teams to amplify reach with paid tactics
- Provide final review and edit of content prior to publishing
- Plan and coordinate multimedia and marketing projects from planning through execution
- Bachelor's Degree in Marketing, Advertising, Branding, Writing, Communication, or related fields
- 3-5 years of experience in Advertising, Marketing, Social Media, or Creative Content Creation
- Strong analytical, reasoning, and problem-solving skills
- Ability to adapt to diverse cultural and generational needs
- Ability to make sound decisions with little to no supervision
Carnegie Mellon University offers a comprehensive benefits package, including medical, prescription, dental, and vision insurance, a generous retirement savings program, tuition benefits, paid time off, and observed holidays. We also offer a free Pittsburgh Regional Transit bus pass, a Family Concierge Team, fitness center access, and more.
We value the whole package when extending offers of employment, considering the role and responsibilities, work experience, and knowledge gained through education and training. We acknowledge and appreciate your unique skills and diverse perspective.
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