Marketing Coordinator

2 days ago

Trenton, New Jersey, United States FedGeek Full time
Job Title: Marketing Coordinator

At FedGeek, we are seeking a highly skilled Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a critical role in supporting and managing marketing and promotion efforts on behalf of our customer, the New Jersey National Army Guard.

Key Responsibilities:
  • Develop new promotional items and giveaways through target market research and collaboration with RRNCOs.
  • Develop state and local marketing plans surrounding recruiting and retention.
  • Build partnerships with state and local media organizations to maximize NJARNG advertising and marketing efforts.
  • Provide direct advertising support to Recruiting and Retention Non-Commissioned Officers (RRNCOs) to generate leads, reduce attrition, and increase retention.
  • Facilitate the primary functions of the New Jersey Army National Guard's Marketing Section - Branding and Lead Generation.
  • Plan, develop, and coordinate production of state brochures, posters, and audio and/or visual materials.
  • Research viable Recruiting Promotional Items (RPIs) and secure their procurement.
  • Manage RPI inventory and distribute items in an equitable and efficient manner.
  • Evaluate the effectiveness of marketing efforts via focus groups and production results.
  • Coordinate recruiting events to maximize recruiters' effectiveness, including in-person events when applicable.
  • Coordinate and arrange for outdoor advertising.
  • Update and manage NJARNG's social media platforms on a daily basis and create campaigns online for recruiting.
  • Liaise with third-party entities to ensure all services are being received/performed satisfactorily.
  • Procure awards to be presented to recruiters on a quarterly and annual basis.
  • Forward leads generated from website, app, and/or social media to recruiters in the field.
  • Identify marketing products and/or services that need to be purchased and facilitate their acquisition.
  • Meet with Recruiting and Retention Battalion (RRB) Leadership to ensure Commander's vision and intent is being met.
  • Prepare marketing slides for monthly meetings and present information to the Commander.
  • Manage all marketing efforts as needed.
Requirements:
  • At least 5 years of post-collegiate professional experience with Recruiting and Retention Marketing.
  • Bachelor's Degree in Marketing, Advertising, Communications, Public Relations, or Business.
  • Must receive and maintain security clearance.
Preferred Qualifications:
  • Understanding of the processes involved in Military Recruiting and Army/National Guard Regulations.
  • Ability to work individually, with minimal supervision, as well as in a team environment.
  • Proficient with MS Office Suite (i.e., Word, PowerPoint, Excel), Adobe Illustrator, or other graphic design programs.
About Us:

FedGeek is leading the next generation of federal consulting. Our mission is to provide passionate service to every customer. We built FedGeek to raise the bar in government contracting because excellent service should be the standard, not the exception.

We value collaboration, excellence, and ownership. We hold ourselves to a higher standard and bring a rare energy and commitment to our projects. This is where passion meets mission. This is FedGeek.

Come as you are. FedGeek is an equal opportunity employer. Our employment decisions are based on business needs and individual qualifications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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